UNIVERSITY OF HARTFORD - 9/20/18

Sprint 1 - Setup & theme

LOGIN TO PANDORA AMP

URL: https://amp.pandora.com/curator/students-for-dear-jack-foundation/programs
Username: hartfordstudent@realindustry.org
Password: hu101716

NEXT BIG SOUND REPORT

Review Andrew McMahon’s Next Big Sound Report

Register Your Team

http://bit.ly/pandorahartford
Enter your group number, name, and email.

Sprint 2 - programming

Upload Andrew McMahon’s voice track: Andrew McMahon 30 Second Voice Intro

TEAM CAPTAINS, SEND US YOUR GROUP NUMBER.


CALL TO ACTION URL

https://give.dearjackfoundation.org/give/t186332/#!/donation/checkout

BEFORE YOU LEAVE

Sing up for our online portal for details, announcements, forums, office hours, and support

https://explore.realindustry.org/courses/university-of-hartford-pandora-challenge-music-social-impact

WEBINARS

  • Tuesday, September 25th 4-4:30 pm ET with Andrea Schwartz, Executive Director of the Dear Jack Foundation. Learn more about how the Dear Jack Foundation came to life and the impact they are creating in the world. Register here.

  • Thursday, September 27th 6-6:30 pm ET with Dave Hill, founder of Go 2 Market Coach and overall marketing guru. This webinar will cover how to drive users, listeners, and your audience to take certain actions. We'll explore the marketing funnel of this challenge and give you best practices on succeeding. Register here.

  • Tuesday, October 2nd 5-5:30 pm ET with Damon Johnson, former Marketing Manager at MTV and Redbull. What techniques do artists and major labels use to attract fans? In this pop-up, we'll get an overview of marketing strategies, techniques, and case studies. Damon will share some insight to what worked at MTV and what has become obsolete. Register here.

  • Monday, October 8th 6-6:30 pm ET with Kate Talbot, author of a #1 on Amazon, best-selling book on Snapchat Marketing. How do companies and major labels optimize fan engagement across online platforms, and how can we use digital strategies to attract users to our playlists, content, and calls to action? Register here.