Real Industry
Real Industry Sonos Challenges 2019
Real Industry Sonos Challenges 2019
Real Industry
Bose Challenge: Carnegie Mellon University
Bose Challenge: Carnegie Mellon University
Real Industry
Bose Challenge: Massachusetts Institute of ...
Bose Challenge: Massachusetts Institute of Technology
Real Industry
Bose Challenge: University of California, ...
Bose Challenge: University of California, Berkeley
Real Industry
Sonos Challenge: University of Washington
Sonos Challenge: University of Washington

Berkeley Design Challenge: Audio & Education

October 22, 2016  |  In partnership with Bose, Autodesk, and UC Berkeley’s Fung Institute for Engineering Leadership.

In our one day challenge, over 90 UC Berkeley students applied design thinking and real industry techniques to design, build, and market an interactive sound and science educational kit using headphones, earbuds, and custom software. Student teams pitched their ideas to experienced Bose and Autodesk leaders for prizes.

“Bose has an active college intern program aimed at attracting engineering talent. Working with Real Industry allows us to show up on campus in unique and targeted ways that are more effective at finding the best students. And, most importantly, Bose is philosophically aligned with Real Industry’s goal of educating students about the challenges and opportunities of working in the audio industry.”
— Neal Lackritz, Director of Technical Education, Bose
“Engaging with students on campus is critical for any company wishing to enable a healthy pipeline of new talent. But to build a connection that is mutually beneficial to the students, faculty and the company is a challenge. Working with Real Industry helped give our interactions a great structure and enabled us to have a great engagement with students at Berkeley and Stanford.”
— Lee Zamir, Director, BOSEbuild

Pandora to Pro Tools: Behind the Scenes of the Creative Tech Industry at Georgia Tech

October 18, 2016

This workshop was a hands-on crash course in applying skills in audio engineering, design, business, and engineering to the ever-growing music and digital media technology industry. Master's and PhD students studying at Georgia Tech's Center for Music Technology worked in teams to design a mobile app for headphones that showcases 3D immersive sound, testing and taking inspiration from DTS' (now XPERI) technology and their Z+ mobile apps.

Pandora Challenge at the Univeristy of Michigan

A massive campus-wide design challenge reaching hundreds of students, helping one rising artist, and exposing the
next-generation to Pandora and Next Big Sound.

The winning entry, submitted by Charles Shin & Prashant Toteja.

October 6-18, 2016  |  In partnership with Pandora, Next Big Sound, and Daniel Passino.

The Pandora Challenge was a weeklong design challenge open to all University of Michigan students that included 3 activities: a kick-off event (225 students), appearances in Center for Entrepreneurship classes/workshops (500 students), and a 1 week online design challenge competition (95 students). These activities served University of Michigan students interested in entrepreneurship and innovation within the digital media, music, and entertainment technology industries. The winning team got an all expenses-paid trip to New York City to meet with executives at Pandora and Next Big Sound. 

The challenge was announced with a 90 minute high-profile event featuring Mike Herring (President and CFO, Pandora) and a live performance by The Voice contestant and U-M student Daniel Passino.

“Partnering with Real Industry enabled our students to engage with key industry leaders and dive-into trends they only hear about in our classrooms. We are frequently approached with partnering opportunities and Real Industry has proved itself to be among the most effective organizations we have engaged. From the initial connection to the execution of our executive event, Jay and his team consistently demonstrated collaboration and professionalism. The partnership with Real Industry provided a real ‘value-add’ for our students via a coveted opportunity to learn how one of their favorite companies operated in the ‘real-world’.”
— Tom Frank, Executive Director, University of Michigan Center for Entrepreneurship       & Eric Bacyinski, Director, M Engage Program
 

Entrepreneurship Hour

Panelists presented to 425 students at the University of Michigan's flagship entrepreneurship course, later continuing the conversation in smaller workshops and 1-on-1 meetings with 40 students. The panelists included:

  • Jay Troop, Head of Analytics, Next Big Sound and Pandora

  • Justin Evans, Founder and Chief Creative Officer, LANDR

  • Mike Jbara, U-M Engineering Alumni & CEO, MQA Ltd.

  • Jay LeBoeuf, Real Industry, iZotope, Avid, Stanford lecturer, startup advisor

 

The challenge

Using a custom-configured online portal, students browsed Next Big Sound insights, articles, and Pandora AMP data on Daniel Passino. 39 students submitted entries.

The challenge was to design a go-to-market plan for the next phase of Daniel Passino's career. Students were told to leverage all available artist data, trends, and reports provided by Pandora and integrate the latest technological advances and opportunities in their strategies. We asked participants to embrace innovative music distribution strategies, new products and partnerships, data science, events, branding, sponsorship opportunities, digital marketing platforms, and growth hacking strategies.

Questions to address included:

  • Who are the key supporters and demographics Daniel should target? Why?
  • How could we create and engage with those fans?
  • What are some early experiments we could try?
  • What are some innovative technologies that are particularly suited to Daniel?
  • How will you measure success during your campaign?

Submissions

Real Industry x AES After Party

September 29, 2016  |  In partnership with AES.

The Real Industry x AES After Party included 375 amazing students and industry professionals during the Audio Engineering Society Convention. The party was sponsored by DTS, Native Instruments, Soundtoys, Stashimi, Interfacio, Turtle Beach, and LANDR, while the women's kick off event was proudly sponsored by Rafter Marsh, Focusrite Novation, Plugin Alliance, and Media Bridge Capital Advisors.

JMC Academy, Australia

September 2, 5, 8, 2016  |  In partnership with JMC Academy and UTS Sydney (Sydney event only)

Jay LeBoeuf presented an immersive and interactive workshop on the inner practices of high-level media technology companies, offering guidance for potential career paths in media technology industries. This workshop was split into 3 different events, in Sydney, Brisbane, and Melbourne.

ISMIR ThinkTank Workshop at New York University

August 5th, 2016

30 students in computer science, electrical engineering, and music were immersed in a full-day workshop. 30 students — across computer science, electrical engineering, and music — worked in teams of 4 to commercialize a new pair of wireless ear buds. Participants were mentored by a team of 9 industry professionals. Each sprint was a hands-on workshop targeting a role that is critical to bringing a music information retrieval or media technology product to market. Participants created the product, technology, and commercialization plans for a new pair of always-listening, wireless Internet-connected earbuds!


Thank you to our mentors

Derek Tingle, MIR Engineer, SoundCloud
Jean-Baptiste Rolland, Research Software Developer, Steinberg Media Technologies GmbH
Keith Martin, Manager, Algorithms & Cloud Experiences, Bose
Leigh Smith, Software Engineer, LANDR
Quincy Hunt, Developer - Amazon Music, Amazon
Stacey Messier, Creative Strategist, iZotope
Stephanie Sajeski-Franquie, Director of Marketing, Sajeski-Franquie Household
Stephen Hempton, Director of Hardware Products, ROLI
Steve Tjoa, Engineer, Researcher, Consultant, Stanford University

Course: Topics in Interactive Programming/Careers in Music Tech at Worcester Polytechnic Institute

Winter 2016  |  In partnership with Worcester Polytechnic Institute.

In this 8-week course, students learned how music technology companies develop products, address market needs, work in teams, create production-grade code, and design user interfaces and experiences. Our students developed an understanding of how music technology companies are structured and what they are looking for in future employees. Each week, we had a professional from the music technology industry visit the class to share their expertise on the topic in question. Ultimately, students used this knowledge to envision, develop, and deliver a product that addresses real-world needs. 

Real Industry: Live Silicon Valley (hosted at Knowles/Audience)

April 14, 2016  |  In partnership with Audio Engineering Society, LANDR, Turtle Beach, Sennheiser, Pixvana, Universal Audio, Stashimi, and Red Giant. Generously hosted by Knowles/Audience. 

This event was two-events-in-one — a hands-on interactive workshop limited to 100 top University students and early career professionals in the music and video technology industry, followed by a professional networking meet-up with over 150 leaders in the media technology industry. Students were mentored by top executives and leaders from Apple, Dolby, Turtle Beach, Sennheiser, Universal Audio, and more!

A huge thank you to Knowles / Audience Inc for hosting us! 

Inside the Music and Video Technology Industry

In partnership with University of Michigan.

In this 8 week course, offered through University of Michigan's School of Music Theater & Dance, students were given a behind-the-scenes look into how the media technology industry really works. We provided a high-level overview of the media technology industry — focusing on the music technology space. We introduced the product development process from ideation through shipping, explored a variety of industry roles, explored the types of companies available for students' future careers, and presented the business fundamentals used by all companies, engineers, and product teams.

 

EXCELcast: Jay LeBoeuf & Careers in Media Technology

Founder and director of Real Industry, Jay LeBoeuf, visited University of Michigan's School of Music Theater and Dance EXCEL to share his own pathway from jazz drummer through start-up entrepreneur, offering advice to students who wish to combine their love of music with tech careers in audio and video.

Real Industry: Live San Francisco

October 15, 2015  |  In partnership with New Relic, LANDR, Universal Audio, Sennheiser, Red Giant, ABS Capital Partners, and iZotope.

Real Industry: Live was 2 events in 1 — a hands-on interactive workshop limited to 60 top University students and early career professionals in the music and video technology industry, followed by a professional networking meetup with the over 150 leaders in the media technology industry. Students were mentored by top executives and leaders from Apple, Adobe, Avid, Rdio, Universal Audio, LANDR, Sennheiser, Kensington, and more!