Our Workshop Format


We create hands-on workshops ("design challenges") where students work with industry mentors to tackle a real-world product, technical, or business problem. Students are exposed to new career paths in industry, develop new skills, and rapidly expand their professional networks. Companies receive invaluable product insights, employer branding, and talent access, while supporting the future leaders of our industry.


Upcoming Workshops


Real Startup 2019

June 10 - 21, 2019 | San Francisco, CA


September 2019 | Boston, MA


September 2019 | Ann Arbor, MI

Real Industry Creative Technology Challenge

April 4, 2019 | In partnership with The CSU Entertainment Alliance

Immersive 360 Spatial audio demo day

February 22, 2019 | In partnership with Facebook and University of Michigan

facebook challenge at University of Michigan

January 24, 2019 | In partnership with Facebook and University of Michigan


Highlights from Past Workshops


Bose Challenge: University of California, Berkeley

October 16, 2018  |  In partnership with Bose and University of California, Berkeley

On October 16th, over 100 UC Berkeley students came together for a kickoff event in partnership with Real Industry and Bose. Students worked in interdisciplinary teams to gain real-world experience designing for AR, exploring how companies actually develop products, and develop their professional networks. Read more about it here…


Sonos Challenge: Boston

October 4, 2018  |  In partnership with Sonos | Sonos Headquarters, Boston

On Thursday, October 4th, students coming from universities across the Greater Boston Area came together for a kickoff event in partnership with Real Industry and Sonos to answer this question: How do we design or build an experience that delivers the right sound, at the right moment, into people's lives? Read more about it here…


Pandora Challenge: University of Michigan

September 24th, 2018 | In partnership with Bryce Vine and Barn Sanctuary, presented with the University of Michigan

On Tuesday, September 24th, University of Michigan students came together for a kickoff event in partnership with Bryce Vine and Barn Sanctuary to learn about music business, marketing, and fan engagement principles. Read more about it here…


Sonos Challenge at University of Washington

November 16, 2017  |  In partnership with University of Washington Department of Electrical Engineering. #SonosChallenge

In November, 2017, over 200 University of Washington students had the unique opportunity to work with leaders from Sonos in a design challenge to build a new smart speaker experience that improves someone’s daily life.

“There is a synergistic belief that great opportunity exists at the intersection of technology and music. Both Real Industry and Sonos sought to play at this intersection, and believe that upcoming grads will drive the future in this space.”
— Susan Monaghan, Director of University Programs, Sonos

Design for Audio Technology Challenge

February 22, 2017  |  In partnership with #Autodesk.

This flagship partnership between Autodesk and Real Industry gave students the opportunity to showcase their innovative ideas, amplify their portfolio and future career skills, and present their designs to audio industry leaders. The challenge was hosted across 70 countries with students submitting over 1,025 headphone, speaker, and earbud designs.

The Audodesk Audio Challenge was an eye opener into a world of design, it gave me a feel for what it is to be a designer, from brainstorming the ideas to having a hard and set deadline. I was filled with excitement, this truly was a valuable real world exposure.
— Sugan, Student
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Pandora challenge at stanford

May 19, 2017  |  In partnership with #Pandora#Warner Bros Records, and the #Tegan and Sara Foundation.

In this music business and marketing workshop, Stanford students used music, data, technology, and marketing to launch an initiative to make fans safer and more comfortable at live music events for members of the LGBTQ community, concluding the event with a pitch for a national social impact marketing campaign.

We partnered with Real Industry to expose the students to the Pandora Artist Marketing Tools; educate them on how to use them to run a marketing campaign for an artist; encourage them to think creatively about how to apply them to the specific use case with the
Tegan and Sara Foundation.
— Anna Wilson, Senior Director, Marketing Programs & Operations, Pandora



October 22-23, 2016  |  In partnership with #Bose#Autodesk, and #UC Berkeley’s Fung Institute for Engineering Leadership.

In our one day challenge, over 90 UC Berkeley students applied design thinking and real industry techniques to design, build, and market an interactive sound and science educational kit using headphones, earbuds, and custom software. Student teams pitched their ideas to experienced Bose and Autodesk leaders for prizes.

Engaging with students on campus is critical for any company wishing to enable a healthy pipeline of new talent. But to build a connection that is mutually beneficial to the students, faculty and the company is a challenge. Working with Real Industry helped give our interactions a great structure and enabled us to have a great engagement with students at Berkeley and Stanford.
— Lee Zamir, Director, BOSEbuild