Real Industry | Mercedes-Benz R&D
University Challenge Tour

Real Industry and Mercedes-Benz Research & Development bring design challenges to major universities in Fall 2019.  


Real Industry will organize and execute a Real Industry | Mercedes-Benz R&D Challenges program to educate, inspire, and empower hundreds of university students. The initiative enables MBRNDA to secure top, diverse candidates for the Early Talent and internships programs. This program will provide invaluable employer branding, workplace diversity recruiting opportunities, product insights, and recruiting opportunities from a pool of the brightest future engineers, content creators, and designers. Students at participating universities will spend between 2-4 weeks working on an MBRNDA problem statement, receive mentorship from MBRNDA and Real Industry’s network of hundreds of industry experts, design and implement prototypes, and present their solution to a panel of experts.

Real Industry is a non-profit that educates, inspires, and empowers university students to thrive in the arts and technology industry. We create hands-on programs where students work with industry mentors to tackle real-world problems. Students are exposed to new career paths, develop new skills, and rapidly expand their professional networks.


  1. Choose a Design Challenge prompt. Working with Real Industry, the MBRNDA team will select the most promising problem statement(s) to become part of our university design challenges.

    How might we redefine the in-car infotainment experience?

    Use MBRNDA technologies to create compelling opportunities for your automotive experience. 

  2. Prepare for the Tour. Real Industry prepares the selected problem statements for university students. Over a 6 month process, we select the universities to meet your diversity, hiring, and branding goals, work to prototype the event with small classes and groups, and prepare for on-campus design challenges.

  3. Execute the Real Industry | MBRNDA Design Challenge. Each program lasts between 2-4 weeks has 4 components:

    1. Kickoff event
      The main event is a 3-hour experiential, high-energy kickoff event. 100 students are led through a series of design thinking exercises to begin attacking a problem. Students self-organize into 5 person interdisciplinary teams, learn real-world industry roles, and engage with MBRNDA and Real Industry mentors.

    2. Online challenge
      Students work in teams outside of the classroom over 2-4 weeks to solve this real-world industry problem. Students participate in office hours, online mentorship sessions, and submit their final proposals by creating a 5-minute pitch video. See below for recent examples.  

    3. Wrap-up event
      Students reunite to present their work and receive crucial feedback, advice, and support.

      University teams will present their projects to MBRNDA employees for feedback, judging, and prizes. MBRNDA can elect to provide experiential prizes (opportunities to demo at hack days, special visits to MBRNDA offices, industry trade shows, interviews, mentorship sessions, etc).

    4. Follow-on mentorship
      Students have an optional period to receive one-on-one soft skill or technical coaching based on their career goals.

      During this multi-week program, students discover new career paths, expand their professional networks, and develop real-world portfolio projects. They develop a deep personal, brand, and employer affiliation for MBRNDA. We’ll work closely with the MBRNDA team to ensure that insights, designs, and applications flow back into MBRNDA.


  • Reach and access students at amazing universities to increase the diversity of applicants, employer branding and recruiting, gain product insights, and support the next generation of our industry.

  • Engage university students to work on real MBRNDA challenges.

  • Create engaging, compelling demonstrations of MBRNDA technology that can be demonstrated publicly and internally.

  • Visibility with 18-24-year-old college students who are interested in design, technology, business, and more.

  • Support a 501(c)3 education nonprofit and the next generation of industry leaders.

EXAMPLE DESIGN CHALLENGE: In partnership with Bose, Stanford students designed and built an interactive audio and science educational kit using headphones, earbuds, and custom software.

EXAMPLE DESIGN CHALLENGE: Over 80 UC Berkeley Master’s of Engineering students designed, modeled, and built an interactive audio and science educational kit with Autodesk and Bose technologies.

WINNING TEAM SUBMISSION: Carnegie Mellon Bose Challenge, 2018

Problem Statement: How might we use audio-augmented reality to improve someone’s daily life?
Solution: The team demonstrates an augmented reality medical assistant that leverages Audio Fencing to accurately localize medical professionals and relay patients' information. With Bose Wearable technology, this team’s solution enables timely access to key patient information, empowering healthcare providers to better and more securely serve their patients.


Problem Statement: How do we design or build an experience that delivers the right sound, at the right moment, into people's lives?
Solution: Sitting around trying to decide what song to play to please everyone is so last year's problem. With OurSound, let your Sonos speaker be the DJ for the night. OurSound provides any group of users with the right sound at the right moment.


Real Industry handles 100% of event creation and workshop logistics - it will be completely turnkey for MBRNDA. We will work with MBRNDA’s Juergen Schmerder on technical coordination. (Juergen was previously involved with Real Industry’s Sonos Challenges program in 2017.)

As a 501(c)(3) nonprofit, Real Industry asks for a donation of $30,000 per university engaged during our university tours. Our team can accommodate up to 6 new universities in 2019.

This enables us to provide a 100% turnkey experience for MBRNDA, the university, and produce a multi-week on-campus engagement. There are no additional costs.


Since 2014, educational nonprofit Real Industry has executed over 40 university design challenges. Long-time partners Pandora, Sonos, and Bose have worked with Real Industry since 2016 to host a minimum of 2 university challenges per year. In 2019, Facebook joins Real Industry as our newest corporate partner.

Companies like Sonos, Bose, Autodesk, Facebook, and Pandora engage us to educate and inspire university students. Since the companies receive extraordinary employer branding and recruiting benefits (Bose, Sonos, and Pandora always hire students from our programs!), budgets are typically provided by their HR/university recruiting or engineering budgets. (Profile: Mike Herring, Google’s Business Finance Officer and former Pandora CFO / President on Real Industry.)

Companies receive much more than just employer branding and recruiting opportunities. University students generate inspiring ideas, too! We helped Autodesk, Sennheiser, Bose, and Sonos receive over 1,000 headphone/speaker/design ideas in 2017.  In 2018, we helped Bose launch their Wearable SDK and Sonos empower hundreds of early Sonos API users.  We are helping Facebook launch their spatial audio and VR tools in 2019. 


Schedule a call with Jay LeBoeuf (Founder & Executive Director, Real Industry). 

here are some of the universities that support our programs...

Stanford University • University of Michigan • University of Washington • Carnegie Mellon University  • University of California, Berkeley • New York University • Tufts University • Massachusetts Institute of Technology • University of Southern California •  
University of Hartford • Worcester Polytechnic Institute • California Institute of the Arts •  University of California, Santa Barbara  • Middle Tennessee State University • Berklee College of Music • Georgia Tech • University of Massachusetts, Lowell • University of Miami • Full Sail University  • SAE Institute • Expression College • McGill University •  San Francisco State University • CalState University System (23 campuses) •  University of Technology, Sydney • Queensland University of Technology • Macquarie University • JMC Academy (Sydney, Melbourne, Brisbane) • Universidad Claeh, Montevideo