WEEK 7: 4/5 - 4/9
Want to catch the attention of a big-brand employer? Demonstrate that you know how to reach the demographic of young consumers on TikTok.
The TikTok Challenge
How you’ll benefit:
You will learn how to market to younger demographics
You will learn how to make engaging TikTok content
You will acquire new industry connections
The world of marketing and advertising is seeing record disruption as Gen Z will likely not subscribe to cable networks like Comcast and Charter, preferring to stream content on various social media platforms instead. As such, major brands are learning how to reach younger demographics using tools like TikTok. This week’s challenge has students designing content on the platform, creating 3-4 TikToks to entertain or share knowledge.
At Friday's An Hour of Mentorship, mentors will meet with you in a small group setting to review your TikTok, provide feedback, and share marketing insights. Together, you'll discuss the relevance of the skills acquired on your desired career trajectory.