Jeff shares with us how he chose a college based on liking the dorms and ended up pursuing an engineering degree. Albeit, he doesn’t pursue an engineering job, but he uses his engineering skillset every day as a marketer for chiropractors. He had to take some risks from leaving a comfy 9-5, to borrowing money, to trying different niches until they landed on chiropractic marketing. Jeff shows us that you can never fail, and the only form of failure is quitting.