The Real Industry Creative Technology Challenge, in partnership with the CSU Entertainment Alliance
On April 4th, 50 San Francisco State University students applied their creative skills towards creating VR and AR productions. The students majors included Cinema, Industrial Design, Broadcast, Computer Science, and Visual Communications. The event was sponsored by Cal State University Entertainment Alliance and led by educational nonprofit Real Industry.
A supervising Sound Editor/Re-Recording Mixer from Skywalker Sound kicked off the evening, talking about how sound influences storytelling and shapes the content we consume. Kevin May, Senior Designer-Immersive Products & Experiences brought students back to the roots of storytelling, the very beginning of human experience, and on a journey through the multiple forms stories have found their way through to arrive at AR. Brian Williams, Immersive Media Lead at Adobe demoed industry-leading tools available to the students: Adobe Premiere and Insta360 EVO VR cameras.
Students formed teams and spent three weeks creating immersive content to expose a topic or issue experienced by peers on their campus. Students were provided iZotope Spire Studio for mobile recording, iZotope RX Elements for audio production, Insta360 EVO cameras for video capture, and award-winning content libraries provided by Pro Sound Effects and APM Music.
Teams competed to win Turtle Beach headphones, 3 month Kadenze Premium memberships, LANDR Pro subscriptions, and cash prizes.
Over the three weeks, industry mentors coached the teams. The Real Industry Creative Technology Challenge, in partnership with the CSU Entertainment Alliance, wrapped up on April 25th. The winning submission was by Evan Langer, Cinema, Class of 2020, Edward Reuss, Cinema, Class of 2020, Raphael Mallari, Cinema MFA, Class of 2020, Elisabeth Blank, Cinema, Class of 2019. You can check it out in 360 below.
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