Real Startup 2019 In Review

On June 10th, Real Industry welcomed 9 extraordinarily bright students to join us in San Francisco for Real Startup 2019. Real Startup is an intensive two-week entrepreneurship program for student entrepreneurs pursuing ventures in music, media, and entertainment technology. The students spent 10 days pitching their ideas and receiving raw feedback from leaders in the industries they hope to operate in. On the last day of the program, each team delivered got a chance to share their learnings and plans for the future with their new network they built along the way. You can check out their final presentations here.

Here's some fast facts and figures on Real Startup 2019:

  • 10 students hailing from universities all over the world

  • 13 fantastic host companies during site visits, including Facebook, Twitter, Dolby, Pandora, Eventbrite, Nasdaq Entrepreneurial Center, Smule and more.

  • 50+ mentors from various and diverse areas of industry.

  • Ventures across soundproof karaoke boxes in public spaces, an app that creates an immersive experience that allow you to learn about other cultures through music, a personalized online department store, and a platform for artists to measure their success.

Real Startup is made possible thanks to our generous corporate sponsors. Thank you to Brainworx & Plugin-Alliance, VEVA Sound, Stashimi, iZotope, Pro Sound Effects, Native Instruments, Zoom, and Polsinelli.

Our schedule this year (and in years past) was jam packed from the second the students arrived in San Francisco. Students hustled all over the city, Silicon Valley, and beyond as some of their dream companies opened up their doors and shared their stories of how they got to where they are. For even more detail on the daily activities of the cohort check out the full schedule here: https://realstartup2019.sched.com/.

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Day 1

Polsinelli

Welcome!; IP for Startups 101; IP Law Q&A, Storytelling with Dave Hill, Jr.

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Day 2

Avid and Nasdaq Entrepreneurial Center

Milestones Makers Program; Masterclass on Avid's Path and Mentor Q&A with Ed Gray; Happy Hour Wrap

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Day 3

Eventbrite

Fireside Chat; Facility Tour with Greg Patterson

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Day 4

Dolby

Masterclasses on Hardware, User-Generated Content, and the Music Ecosystem, Demos, and Mentor Sessions

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Day 5

MAST

Industrial Design & Product Design Challenge

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Day 6

Smule and Sandbox Suite

Usability Testing & Music Industry Conversation

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Day 7

Pandora and Twitter

Q&A with Product Design Team; Q&A Science Team, Twitter for Business, Pitch Practice

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Day 8

Facebook

Campus Tour; Discussion about becoming a leader in the tech and arts industry

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Day 9

SAP.iO and Galvanize

Investment Preparedness, Mentor Hours, Closing dinner with SUBPAC

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Day 10

Polsinelli

Final Reception with presentations from each team

Thank you to all of the fantastic hosts of Real Startup 2019!

Real Industry was thrilled by the engagement and focus the Real Startup 2019 Cohort displayed, and our mentors were similarly impressed. For a full list of the amazing mentors who participated in this program, click here: https://realstartup2019.sched.com/directory/speakers

The two-weeks of jam-packed experiential learning and networking went by fast, but this fantastic group of young entrepreneurs made every day count. Now it’s your turn to meet the cohort:

Oki Karaoke - UC Berkeley  Oki installs soundproof karaoke boxes in shopping malls, airports, and other indoor public spaces, charging customers by minutes of usage. Oki makes singing as spontaneous and personal as possible, enabling shower-like freedom of expression.  Luofei Chen, Noah Adriany, Aayush Tyagi

Oki Karaoke - UC Berkeley

Oki installs soundproof karaoke boxes in shopping malls, airports, and other indoor public spaces, charging customers by minutes of usage. Oki makes singing as spontaneous and personal as possible, enabling shower-like freedom of expression.

Luofei Chen, Noah Adriany, Aayush Tyagi

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Artist Hub - University of Hartford  As an artist wouldn’t you like to see all of the stats of how your music is going? How many downloads, streams, ticket sales, demographics of listeners, and etc all on one app. In terms of innovation, there is no platform that gives artists an all-in-one experience when assessing the statistics of their music. The market for Artist Hub is enormous due to the fact that artists struggle to understand how well they are doing financially as a result of their art. The problem being solved is the issue artists have with understanding an overall view of their success statistically and financially. This is an upgrade to what Pandora has to offer with Pandora AMP.  Brandon Johnson, Hannah Osborne

Artist Hub - University of Hartford

As an artist wouldn’t you like to see all of the stats of how your music is going? How many downloads, streams, ticket sales, demographics of listeners, and etc all on one app. In terms of innovation, there is no platform that gives artists an all-in-one experience when assessing the statistics of their music. The market for Artist Hub is enormous due to the fact that artists struggle to understand how well they are doing financially as a result of their art. The problem being solved is the issue artists have with understanding an overall view of their success statistically and financially. This is an upgrade to what Pandora has to offer with Pandora AMP.

Brandon Johnson, Hannah Osborne

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Lotus - Stanford University  Lotus is the world’s first personalized online department store. Dubbed ‘Spotify for Clothes’, after telling making a profile and telling Lotus your favorite clothing brands, the items in your wardrobe, and of course connecting your social media accounts, we use machine learning to curate a personalized department store just for you. This store connects to a broader social media platform ushering in a new class of direct-to-consumer marketing for fashion brands. Through making people’s department stores accessible to all one’s followers, we hope that Lotus will also provide increased confidence in the world of influencer marketing, enabling fashion-advocates such as musicians, actors, and athletes to have a more stable source of income from their brand-sponsorships by more-directly driving sales.  Brandon Walker, Marcos Torres  Website:  http://lotus-1.launchrock.com/

Lotus - Stanford University

Lotus is the world’s first personalized online department store. Dubbed ‘Spotify for Clothes’, after telling making a profile and telling Lotus your favorite clothing brands, the items in your wardrobe, and of course connecting your social media accounts, we use machine learning to curate a personalized department store just for you. This store connects to a broader social media platform ushering in a new class of direct-to-consumer marketing for fashion brands. Through making people’s department stores accessible to all one’s followers, we hope that Lotus will also provide increased confidence in the world of influencer marketing, enabling fashion-advocates such as musicians, actors, and athletes to have a more stable source of income from their brand-sponsorships by more-directly driving sales.

Brandon Walker, Marcos Torres

Website: http://lotus-1.launchrock.com/

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Hidden Treasure - University of the Arts, Berlin, Berklee College of Music

Hidden Treasure makes you travel the world through music. We want to create an immersive experience that allows you to get to know other cultures and traditions through their art. With our application and the use of newest technology, we want to give you the opportunity to not only listen to music of the world, but also find out about the environment it emerges from in an entertaining way.

Joana Obieta, Pablo Mirete Godoy, Julia Brulisauer

Website: https://www.hiddentreasures.world/

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On June 20th, the last day of Real Startup, each team delivered final presentations at our closing reception.

The Real Industry team could not be happier with the results of Real Startup 2019. Supporting young entrepreneurs is a task we passionately pursue, and doing so with our network of world-class mentors and fantastic partner companies during this program was exceptionally rewarding.

Real Industry aims to bridge the worlds of industry and academia. Our community is always growing, and we’d love for you to be a part of it. Join us today as we continue to support the next generation of industry professionals and innovators.