Real Startup

Real Startup 2019 In Review

On June 10th, Real Industry welcomed 9 extraordinarily bright students to join us in San Francisco for Real Startup 2019. Real Startup is an intensive two-week entrepreneurship program for student entrepreneurs pursuing ventures in music, media, and entertainment technology. The students spent 10 days pitching their ideas and receiving raw feedback from leaders in the industries they hope to operate in. On the last day of the program, each team delivered got a chance to share their learnings and plans for the future with their new network they built along the way. You can check out their final presentations here.

Here's some fast facts and figures on Real Startup 2019:

  • 10 students hailing from universities all over the world

  • 13 fantastic host companies during site visits, including Facebook, Twitter, Dolby, Pandora, Eventbrite, Nasdaq Entrepreneurial Center, Smule and more.

  • 50+ mentors from various and diverse areas of industry.

  • Ventures across soundproof karaoke boxes in public spaces, an app that creates an immersive experience that allow you to learn about other cultures through music, a personalized online department store, and a platform for artists to measure their success.

Real Startup is made possible thanks to our generous corporate sponsors. Thank you to Brainworx & Plugin-Alliance, VEVA Sound, Stashimi, iZotope, Pro Sound Effects, Native Instruments, Zoom, and Polsinelli.

Our schedule this year (and in years past) was jam packed from the second the students arrived in San Francisco. Students hustled all over the city, Silicon Valley, and beyond as some of their dream companies opened up their doors and shared their stories of how they got to where they are. For even more detail on the daily activities of the cohort check out the full schedule here: https://realstartup2019.sched.com/.

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Day 1

Polsinelli

Welcome!; IP for Startups 101; IP Law Q&A, Storytelling with Dave Hill, Jr.

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Day 2

Avid and Nasdaq Entrepreneurial Center

Milestones Makers Program; Masterclass on Avid's Path and Mentor Q&A with Ed Gray; Happy Hour Wrap

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Day 3

Eventbrite

Fireside Chat; Facility Tour with Greg Patterson

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Day 4

Dolby

Masterclasses on Hardware, User-Generated Content, and the Music Ecosystem, Demos, and Mentor Sessions

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Day 5

MAST

Industrial Design & Product Design Challenge

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Day 6

Smule and Sandbox Suite

Usability Testing & Music Industry Conversation

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Day 7

Pandora and Twitter

Q&A with Product Design Team; Q&A Science Team, Twitter for Business, Pitch Practice

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Day 8

Facebook

Campus Tour; Discussion about becoming a leader in the tech and arts industry

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Day 9

SAP.iO and Galvanize

Investment Preparedness, Mentor Hours, Closing dinner with SUBPAC

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Day 10

Polsinelli

Final Reception with presentations from each team

Thank you to all of the fantastic hosts of Real Startup 2019!

Real Industry was thrilled by the engagement and focus the Real Startup 2019 Cohort displayed, and our mentors were similarly impressed. For a full list of the amazing mentors who participated in this program, click here: https://realstartup2019.sched.com/directory/speakers

The two-weeks of jam-packed experiential learning and networking went by fast, but this fantastic group of young entrepreneurs made every day count. Now it’s your turn to meet the cohort:

Oki Karaoke - UC Berkeley  Oki installs soundproof karaoke boxes in shopping malls, airports, and other indoor public spaces, charging customers by minutes of usage. Oki makes singing as spontaneous and personal as possible, enabling shower-like freedom of expression.  Luofei Chen, Noah Adriany, Aayush Tyagi

Oki Karaoke - UC Berkeley

Oki installs soundproof karaoke boxes in shopping malls, airports, and other indoor public spaces, charging customers by minutes of usage. Oki makes singing as spontaneous and personal as possible, enabling shower-like freedom of expression.

Luofei Chen, Noah Adriany, Aayush Tyagi

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Artist Hub - University of Hartford  As an artist wouldn’t you like to see all of the stats of how your music is going? How many downloads, streams, ticket sales, demographics of listeners, and etc all on one app. In terms of innovation, there is no platform that gives artists an all-in-one experience when assessing the statistics of their music. The market for Artist Hub is enormous due to the fact that artists struggle to understand how well they are doing financially as a result of their art. The problem being solved is the issue artists have with understanding an overall view of their success statistically and financially. This is an upgrade to what Pandora has to offer with Pandora AMP.  Brandon Johnson, Hannah Osborne

Artist Hub - University of Hartford

As an artist wouldn’t you like to see all of the stats of how your music is going? How many downloads, streams, ticket sales, demographics of listeners, and etc all on one app. In terms of innovation, there is no platform that gives artists an all-in-one experience when assessing the statistics of their music. The market for Artist Hub is enormous due to the fact that artists struggle to understand how well they are doing financially as a result of their art. The problem being solved is the issue artists have with understanding an overall view of their success statistically and financially. This is an upgrade to what Pandora has to offer with Pandora AMP.

Brandon Johnson, Hannah Osborne

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Lotus - Stanford University  Lotus is the world’s first personalized online department store. Dubbed ‘Spotify for Clothes’, after telling making a profile and telling Lotus your favorite clothing brands, the items in your wardrobe, and of course connecting your social media accounts, we use machine learning to curate a personalized department store just for you. This store connects to a broader social media platform ushering in a new class of direct-to-consumer marketing for fashion brands. Through making people’s department stores accessible to all one’s followers, we hope that Lotus will also provide increased confidence in the world of influencer marketing, enabling fashion-advocates such as musicians, actors, and athletes to have a more stable source of income from their brand-sponsorships by more-directly driving sales.  Brandon Walker, Marcos Torres  Website:  http://lotus-1.launchrock.com/

Lotus - Stanford University

Lotus is the world’s first personalized online department store. Dubbed ‘Spotify for Clothes’, after telling making a profile and telling Lotus your favorite clothing brands, the items in your wardrobe, and of course connecting your social media accounts, we use machine learning to curate a personalized department store just for you. This store connects to a broader social media platform ushering in a new class of direct-to-consumer marketing for fashion brands. Through making people’s department stores accessible to all one’s followers, we hope that Lotus will also provide increased confidence in the world of influencer marketing, enabling fashion-advocates such as musicians, actors, and athletes to have a more stable source of income from their brand-sponsorships by more-directly driving sales.

Brandon Walker, Marcos Torres

Website: http://lotus-1.launchrock.com/

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Hidden Treasure - University of the Arts, Berlin, Berklee College of Music

Hidden Treasure makes you travel the world through music. We want to create an immersive experience that allows you to get to know other cultures and traditions through their art. With our application and the use of newest technology, we want to give you the opportunity to not only listen to music of the world, but also find out about the environment it emerges from in an entertaining way.

Joana Obieta, Pablo Mirete Godoy, Julia Brulisauer

Website: https://www.hiddentreasures.world/

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On June 20th, the last day of Real Startup, each team delivered final presentations at our closing reception.

The Real Industry team could not be happier with the results of Real Startup 2019. Supporting young entrepreneurs is a task we passionately pursue, and doing so with our network of world-class mentors and fantastic partner companies during this program was exceptionally rewarding.

Real Industry aims to bridge the worlds of industry and academia. Our community is always growing, and we’d love for you to be a part of it. Join us today as we continue to support the next generation of industry professionals and innovators.

University Startups Head to Silicon Valley for Real Startup 2018 Entrepreneurship Program

Real Startup, Real Industry’s two-week entrepreneurship program for university-based startup ventures focusing on media, entertainment, music, and technology, kicks off on June 18th in San Francisco. Teams experience a jam-packed schedule of mentorship and education from professionals at Dolby, Google, Pandora, Eventbrite, and many more. By leveraging Real Industry’s rich network of professionals in this niche sector of innovation, Real Startup accelerates the careers of young entrepreneurs.

Our 2018 Cohort includes five teams hailing from New York University, University of Southern California, Tufts University, Purdue University, McGill University, Malmö University, and the University of Iceland. These startups were selected from a pool of over 100 applications from across the globe. This cohort consists of teams working on ventures in various areas of media and technology, including innovations in live ticketing, AR/VR for concerts, wearables for creative expression and performance, mobile music creation apps, and media distribution platforms for cultural institutions.

Throughout the two week program, teams receive direct access to Real Industry’s network of corporate partners and over 300 expert mentors. Our 2018 schedule includes sessions with companies leading the way in industry-altering developments. We appreciate the support from all of our amazing hosts. With exposure to these organizations, plus the connections made with our fantastic community of mentors, teams complete the program with unparalleled professional networks. 

Check out what two of our mentors from Pandora and Pyramind had to say:

“Mentorship is an incredible way for students hoping to enter the industry to start building their network. My own mentors have been immensely helpful in shaping my career so far, and their support and guidance continue to help me become a better professional and person. A great entrepreneurial spirit has always been alive at Pandora, and we’re proud to support the brilliant young minds that Real Startup is introducing to the world of music tech.”
— Heather Ellis, Artist Marketing Manager at Pandora
“Pyramind is excited to host Real Industry’s Real Startup 2018 Cohort as part of their two week accelerator program...At the core of Pyramind’s music production training ethos is the connection between real-world experience and the value that mentorship provides in bridging the gap between education in the classroom and the professional workplace. Pyramind’s over fifteen-year history in music education and production was built on this dynamic equation and we value greatly our partnership with Real Industries and what we believe is the future of education and entrepreneurship.”
— Gregory J. Gordon, CEO and Founder at Pyramind

As we gear up for a phenomenal experience, we want to express our gratitude to our major corporate sponsors: LANDR, Reverb, Stashimi, iZotope, Pro Sound Effects, New York University Steinhardt, Jaunt, and Polsinelli. Real Startup is additionally funded through a philanthropic grant from Olivann. Without the generous contributions of these organizations, we would not be able to reach the level of impact we strive for through the Real Startup program.

Stashimi was a founding sponsor of Real Startup back in 2017, and we’re happy to continue supporting the student accelerator program for the second year in a row, as we believe experiential education and mentorship is invaluable in the music and tech industries.”
— Kosta Elchev, Chief Marketing Officer at Stashimi

Not in the San Francisco Bay Area? You don’t need to miss out on all the fun! We will be posting regularly to the Real Startup 2018 Facebook Group throughout the program. We invite you to join the conversation, see updates from the teams, and share your own thoughts on the interesting crossroad of media technology and entrepreneurship. The Livestream link to the final presentations from each of the 5 teams, taking place on June 29th, will be available within this group and on Real Industry’s Facebook page by June 22nd.

Real Industry aims to bridge the worlds of industry and academia. Our community is always growing, and we’d love for you to be a part of it. Join us today.

Real Startup Ideation Day at Stanford University

February 11, 2017

This event was an opportunity for students to come and give their startup ideas some gas, some of which came in teams and with prototypes of their ideas. At Ideation Day, students got a taste of what it takes to join the Stanford Arts Intensive Next Stage: Real Startup in the upcoming Summer.