Real Startup 2019 In Review

On June 10th, Real Industry welcomed 9 extraordinarily bright students to join us in San Francisco for Real Startup 2019. Real Startup is an intensive two-week entrepreneurship program for student entrepreneurs pursuing ventures in music, media, and entertainment technology. The students spent 10 days pitching their ideas and receiving raw feedback from leaders in the industries they hope to operate in. On the last day of the program, each team delivered got a chance to share their learnings and plans for the future with their new network they built along the way. You can check out their final presentations here.

Here's some fast facts and figures on Real Startup 2019:

  • 10 students hailing from universities all over the world

  • 13 fantastic host companies during site visits, including Facebook, Twitter, Dolby, Pandora, Eventbrite, Nasdaq Entrepreneurial Center, Smule and more.

  • 50+ mentors from various and diverse areas of industry.

  • Ventures across soundproof karaoke boxes in public spaces, an app that creates an immersive experience that allow you to learn about other cultures through music, a personalized online department store, and a platform for artists to measure their success.

Real Startup is made possible thanks to our generous corporate sponsors. Thank you to Brainworx & Plugin-Alliance, VEVA Sound, Stashimi, iZotope, Pro Sound Effects, Native Instruments, Zoom, and Polsinelli.

Our schedule this year (and in years past) was jam packed from the second the students arrived in San Francisco. Students hustled all over the city, Silicon Valley, and beyond as some of their dream companies opened up their doors and shared their stories of how they got to where they are. For even more detail on the daily activities of the cohort check out the full schedule here: https://realstartup2019.sched.com/.

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Day 1

Polsinelli

Welcome!; IP for Startups 101; IP Law Q&A, Storytelling with Dave Hill, Jr.

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Day 2

Avid and Nasdaq Entrepreneurial Center

Milestones Makers Program; Masterclass on Avid's Path and Mentor Q&A with Ed Gray; Happy Hour Wrap

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Day 3

Eventbrite

Fireside Chat; Facility Tour with Greg Patterson

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Day 4

Dolby

Masterclasses on Hardware, User-Generated Content, and the Music Ecosystem, Demos, and Mentor Sessions

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Day 5

MAST

Industrial Design & Product Design Challenge

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Day 6

Smule and Sandbox Suite

Usability Testing & Music Industry Conversation

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Day 7

Pandora and Twitter

Q&A with Product Design Team; Q&A Science Team, Twitter for Business, Pitch Practice

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Day 8

Facebook

Campus Tour; Discussion about becoming a leader in the tech and arts industry

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Day 9

SAP.iO and Galvanize

Investment Preparedness, Mentor Hours, Closing dinner with SUBPAC

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Day 10

Polsinelli

Final Reception with presentations from each team

Thank you to all of the fantastic hosts of Real Startup 2019!

Real Industry was thrilled by the engagement and focus the Real Startup 2019 Cohort displayed, and our mentors were similarly impressed. For a full list of the amazing mentors who participated in this program, click here: https://realstartup2019.sched.com/directory/speakers

The two-weeks of jam-packed experiential learning and networking went by fast, but this fantastic group of young entrepreneurs made every day count. Now it’s your turn to meet the cohort:

Oki Karaoke - UC Berkeley  Oki installs soundproof karaoke boxes in shopping malls, airports, and other indoor public spaces, charging customers by minutes of usage. Oki makes singing as spontaneous and personal as possible, enabling shower-like freedom of expression.  Luofei Chen, Noah Adriany, Aayush Tyagi

Oki Karaoke - UC Berkeley

Oki installs soundproof karaoke boxes in shopping malls, airports, and other indoor public spaces, charging customers by minutes of usage. Oki makes singing as spontaneous and personal as possible, enabling shower-like freedom of expression.

Luofei Chen, Noah Adriany, Aayush Tyagi

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Artist Hub - University of Hartford  As an artist wouldn’t you like to see all of the stats of how your music is going? How many downloads, streams, ticket sales, demographics of listeners, and etc all on one app. In terms of innovation, there is no platform that gives artists an all-in-one experience when assessing the statistics of their music. The market for Artist Hub is enormous due to the fact that artists struggle to understand how well they are doing financially as a result of their art. The problem being solved is the issue artists have with understanding an overall view of their success statistically and financially. This is an upgrade to what Pandora has to offer with Pandora AMP.  Brandon Johnson, Hannah Osborne

Artist Hub - University of Hartford

As an artist wouldn’t you like to see all of the stats of how your music is going? How many downloads, streams, ticket sales, demographics of listeners, and etc all on one app. In terms of innovation, there is no platform that gives artists an all-in-one experience when assessing the statistics of their music. The market for Artist Hub is enormous due to the fact that artists struggle to understand how well they are doing financially as a result of their art. The problem being solved is the issue artists have with understanding an overall view of their success statistically and financially. This is an upgrade to what Pandora has to offer with Pandora AMP.

Brandon Johnson, Hannah Osborne

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Lotus - Stanford University  Lotus is the world’s first personalized online department store. Dubbed ‘Spotify for Clothes’, after telling making a profile and telling Lotus your favorite clothing brands, the items in your wardrobe, and of course connecting your social media accounts, we use machine learning to curate a personalized department store just for you. This store connects to a broader social media platform ushering in a new class of direct-to-consumer marketing for fashion brands. Through making people’s department stores accessible to all one’s followers, we hope that Lotus will also provide increased confidence in the world of influencer marketing, enabling fashion-advocates such as musicians, actors, and athletes to have a more stable source of income from their brand-sponsorships by more-directly driving sales.  Brandon Walker, Marcos Torres  Website:  http://lotus-1.launchrock.com/

Lotus - Stanford University

Lotus is the world’s first personalized online department store. Dubbed ‘Spotify for Clothes’, after telling making a profile and telling Lotus your favorite clothing brands, the items in your wardrobe, and of course connecting your social media accounts, we use machine learning to curate a personalized department store just for you. This store connects to a broader social media platform ushering in a new class of direct-to-consumer marketing for fashion brands. Through making people’s department stores accessible to all one’s followers, we hope that Lotus will also provide increased confidence in the world of influencer marketing, enabling fashion-advocates such as musicians, actors, and athletes to have a more stable source of income from their brand-sponsorships by more-directly driving sales.

Brandon Walker, Marcos Torres

Website: http://lotus-1.launchrock.com/

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Hidden Treasure - University of the Arts, Berlin, Berklee College of Music

Hidden Treasure makes you travel the world through music. We want to create an immersive experience that allows you to get to know other cultures and traditions through their art. With our application and the use of newest technology, we want to give you the opportunity to not only listen to music of the world, but also find out about the environment it emerges from in an entertaining way.

Joana Obieta, Pablo Mirete Godoy, Julia Brulisauer

Website: https://www.hiddentreasures.world/

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On June 20th, the last day of Real Startup, each team delivered final presentations at our closing reception.

The Real Industry team could not be happier with the results of Real Startup 2019. Supporting young entrepreneurs is a task we passionately pursue, and doing so with our network of world-class mentors and fantastic partner companies during this program was exceptionally rewarding.

Real Industry aims to bridge the worlds of industry and academia. Our community is always growing, and we’d love for you to be a part of it. Join us today as we continue to support the next generation of industry professionals and innovators.

Future VR Filmmakers Premiere at San Francisco State

The Real Industry Creative Technology Challenge, in partnership with the CSU Entertainment Alliance

On April 4th, 50 San Francisco State University students applied their creative skills towards creating VR and AR productions. The students majors included Cinema, Industrial Design, Broadcast, Computer Science, and Visual Communications. The event was sponsored by Cal State University Entertainment Alliance and led by educational nonprofit Real Industry.

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A supervising Sound Editor/Re-Recording Mixer from Skywalker Sound kicked off the evening, talking about how sound influences storytelling and shapes the content we consume. Kevin May, Senior Designer-Immersive Products & Experiences brought students back to the roots of storytelling, the very beginning of human experience, and on a journey through the multiple forms stories have found their way through to arrive at AR. Brian Williams, Immersive Media Lead at Adobe demoed industry-leading tools available to the students: Adobe Premiere and Insta360 EVO VR cameras.

Students formed teams and spent three weeks creating immersive content to expose a topic or issue experienced by peers on their campus. Students were provided iZotope Spire Studio for mobile recording, iZotope RX Elements for audio production, Insta360 EVO cameras for video capture, and award-winning content libraries provided by Pro Sound Effects and APM Music.

Teams competed to win Turtle Beach headphones, 3 month Kadenze Premium memberships, LANDR Pro subscriptions, and cash prizes.

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Over the three weeks, industry mentors coached the teams. The Real Industry Creative Technology Challenge, in partnership with the CSU Entertainment Alliance,  wrapped up on April 25th. The winning submission was by Evan Langer, Cinema, Class of 2020, Edward Reuss, Cinema, Class of 2020, Raphael Mallari, Cinema MFA, Class of 2020, Elisabeth Blank, Cinema, Class of 2019. You can check it out in 360 below.

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What the music industry needs from its future leaders

What the music industry needs from its future leaders

What are the essential music business topics that university students should be exposed to before entering the music industry? Most universities have music students considering a career in music, performance, publishing, composition, recording, or any myriad of roles in the music and entertainment business. Many of these schools have neither the formal music business curricula nor the experienced faculty to support them. I’ve made it our mission to support these students through design challenges and workshops. In order to “design the design challenges” though, I need to periodically answer the bigger question: What should we be teaching?

This article discusses 7 key topics that every university student should know.

Facebook & Real Industry bring VR Audio Experience to Students

On January 24, 2019, Real Industry kicked off an Immersive 360 Spatial Audio Challenge at the University of Michigan. Over a 4 week period, students were mentored by Facebook’s Sound Design and Audio Engineering teams to create their first ever 360 spatial audio content. Spatial audio can fully immerse a user in an experience, adding realism and directing attention within VR or 360 video. This presents a major shift in the music, film, and gaming industry.

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Challenge Kickoff

January 24th, 2019

At the kickoff event, students were provided with the industry tools needed to create 360 spatial audio content: Facebook donated 20 Oculus Go headsets and the Facebook 360 Spatial Workstation, Avid donated copies of its flagship Pro Tools l Ultimate, and Pro Sound Effects donated access to their award-winning sound libraries.

Student teams selected a 360 video without sound. Their mission: add sound, music, and dialog to create an immersive 360 experience.

With these tools, 70 students formed 17 production teams embarked on a 4 week challenge. Teams included three different roles: a team captain (audio engineering lead), music supervisors, and sound designers.

The Facebook teams held weekly virtual office hours to help guide the teams through the production stages of content creation.

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Four Weeks Later..

February 22nd, 2019

After four weeks of navigating the technical and the creative process, each team exported their project to an Oculus Go for an Immersive Audio Open House demo session.

Members of Facebook’s Sound Design and Audio Engineering teams flew back to Michigan to meet with each student team individually. Over 15 critique sessions, industry leaders facilitated a feedback and design critique process mirroring their process at Facebook HQ. We think that’s what the saying “learning from the best” means.

We ended the day with an open house for all students. With 20 Oculus Go’s setup, students were able to experience and evaluate each other’s projects. Students submitted feedback for their classmates and voted on the project they were most impressed by. The Peer Choice Award was given to one team and all members were awarded an Oculus Go.

You can check out the Peer Review Award project below.

Remember, students were provided a 360 video without sound. Every audible element, from footsteps, waves, wind, and dialog, was meticulously added in by the winning team!

Over 70 students walked away with a potential new career path, an expanded professional network, and a portfolio piece for their resumes. Facebook gained invaluable feedback on their Facebook 360 Spatial Workstation and helped to create dozens of new content creators. Avid and Pro Sound Effects introduced the next generation of industry leaders to their flagship products. The University of Michigan faculty gained invaluable industry contacts and resources to support their faculty and students.

Real Industry is now more passionate than ever about supporting the next generation of students who find themselves at the intersection of art and technology!

The 360 Spatial Audio Challenge presented by Facebook and Real Industry delivered everything I could hope for as a student: great, cutting edge software, top industry connections and a supportive group of professionals to help me take my skills to the next level. I learned an incredible amount about the opportunities available to me professionally while making friends with talented peers who shared a similar vision. After working hard toward a common goal, receiving feedback and advice from some of the top audio designers at Facebook was a truly invaluable experience you can’t get anywhere else.
— Jerry Jones, Music Composition, School of Music Theater and Dance

Our 2018 Impact

design challenge impact

Last year was nothing short of exciting at Real Industry. We ran 12 programs across the United States serving 1,600 students at the intersections of music, art, sound, and gaming. 

Immediately following our workshops, students reported significant growth in essential skills including: teamwork, rapid prototyping, design thinking, communication, and presentation skills. Let’s dive a bit deeper into each intersection we found ourselves at.

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Pandora Challenge

5 Programs - 5 Universities

The fall of 2018 saw the second annual Pandora Challenge: Music and Social Impact program at five universities across the United States. Participating students used Pandora’s Artist Marketing Platform (AMP) and data from Next Big Sound to harness the power of music, engage fans, support musicians, and launch Pandora Stories. At each university, a musical artist joined Real Industry and Pandora to bring awareness to a charitable organization of their choice through this challenge.

These music business design challenges engaged students with real-world case studies supporting the social impact initiatives of Common, Jon Batiste, The War on Drugs, Bryce Vine, Andrew McMahon, and Phora.

For a lot of the participating students, this was their first glimpse into what working in on a project the mimics in the inner workings of the industry. Over 92% of the students who participated reported that they would not have access to these type of programs without Real Industry bringing them to campus.

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Sonos Challenge

2 Programs - 2 Universities

Next up on the fall tour was the Sonos Challenges. The first of two events kicked off at Sonos HQ where students came out from campuses across the greater Boston area. Due to the unique nature of the program not being tied to one school, we were able to reach students from upwards of 10 different schools. The following week, students at the University of Washington joined in. Over the following four weeks, all students worked to respond to the prompt, “How do we design or build an experience that delivers the right sound, at the right moment, into people's lives?”

Students who had mostly learned in a contained classroom, finally had the chance to get hands-on with hardware, software, and support from an industry leading company they all deeply respect. They reflected on pain points in their own day to day lives to consider how they could use smart speakers to create convenience in their daily routine. Similar to Pandora, 88% of the students who participated reported that they would not have access to these types of programs without Real Industry bringing them to campus.

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Bose Challenge

3 Programs - 3 Universities

Designing AR experiences requires a fresh mindset, a new skill set, and ambitious ideas. That’s why we teamed up with Bose on the tail end of our fall workshop journey. On the heels of their AR glasses release, Bose took to campus to empower students to learn about audio augmented reality and design meaningful experiences around it.

Students worked in interdisciplinary teams of content creators, designers, engineers, and business students. Teams gained real-world experience designing for AR, building on the Bose Wearable SDK, and exploring how companies actually develop products. Following suit with our earlier programs, upwards of 79% of students who participated reported that they would not have access to these type of programs without Real Industry bringing them to campus.

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Real Startup

2 weeks - 5 teams

On June 19th, Real Industry welcomed five teams of university based startups to San Francisco for Real Startup 2018. Real Startup is an intensive two-week entrepreneurship program for student entrepreneurs pursuing ventures in music, media, and entertainment technology.

The cohort spent each day of the program visiting industry-leading companies, connecting with world-class mentors, and progressing their ventures closer and closer to their next milestones. Real Startup is unlike most startup centric programs. We’re more focused on supporting these students growth as entrepreneurs than tracking the KPIs of their venture. This year, we brought 24 students to 13 San Francisco and Silicon Valley based companies. 84 mentors got involved to work closely with the students.


These graphs depict the demographics of students we reached in 2018.

We are grateful for all that we learned from last year, and we are hard at work implementing these learnings to have an even more impactful 2019.

Thank you for being a part of our journey!

Real Industry & Bose Challenges 2019: Pioneers of Audio-Augmented Reality

University students have big, bold ideas. That’s why we tapped 300 university students to help us apply audio-augmented reality to better our daily lives.

Bose AR is a new audio augmented reality technology and platform that makes it possible to superimpose sound on top of the real world. With AR, novel experiences for music, communicating, learning, traveling, and more are possible. Bose recently empowered students to learn about audio augmented reality and design meaningful experiences around it.

Designing AR experiences though, requires a fresh mindset, a new skill set, and ambitious ideas. That’s why Bose partnered with educational non-profit Real Industry at Carnegie Mellon University, the Massachusetts Institute of Technology, and the University of California, Berkeley.

Equipping college students who hope to enter the arts and technology space with the knowledge and skills to shape the future of AR is crucial.

This Fall, Bose recently empowered students to learn about audio augmented reality and design meaningful experiences around it.

"Our mission is educate, empower, and inspire university students to succeed in industry", says Jay LeBoeuf, founder and Executive Director of Real Industry. "Our partnership with Bose, Carnegie Mellon, MIT, and UC Berkeley allows us to provide hundreds of students with the hands-on experience, mentorship, and guidance they need to thrive!"

How might we use audio-augmented reality to improve someone’s daily life?

At each university, students formed teams at a kick-off event hosted by Real Industry and facilitated by mentors from Bose. Students worked in interdisciplinary teams of content creators, designers, engineers, and business students. Teams gained real-world experience designing for AR, building on the Bose Wearable SDK, and exploring how companies actually develop products. All student teams received Bose® QuietComfort 35 II and Bose SoundWear Companion speakers to prototype with during the challenge.

Over the following 2 weeks, students used software, hardware, and their creativity to build their creations. Winning teams presented at wrap-up events held on each universities campus.

Top submissions included a gesture and proximity-based communication platform for Bose headphone users, an augmented reality medical assistant that leverages audio fencing to accurately localize medical professionals and relay patients’ information, and a running performance platform.

Winners

University of California, Berkeley Bose Challenge : Nod n Talk

Jovin Foo - MEng Mechanical Engineering, 2019
Bethany Lu - Mechanical Engineering, 2022
Kristjan Theodor Sigurdsson - MEng Mechanical Engineering, 2019
John Young - MEng Mechanical Engineering, 2019
Zining Wang - MEng Civil & Environmental Engineering, 2019

Massachusetts Institute of Technology Bose Challenge : Runner's High

Jooyeon Lee, Media Lab
Dominic Co, Architecture '19
Yasunori Toshimitsu, Mechanical Engineering '20

Carnegie Mellon University : Audio-augmented Reality Assistant

Michael Rivera - PhD in Human-Computer Interaction '22
Ritu Parekh - MHCI '19
Rayna Allonce - Human-Computer Interaction '19
Siyan Zhao - PhD in Human-Computer Interaction '22

The Bose Challenges partnership with Real Industry wrapped up in November.

All winning teams received Bose QuietComfort II and Bose Frames Audio Sunglasses!

To learn more and stay involved in the student’s journeys, visit Real Industry to learn more about the events, other experiences available to students through Real Industry programming,and how you can get involved.

Recap: 2018 Pandora Challenges

Pandora Partners with Real Industry for University Challenges across the U.S. to Launch Social Impact Campaigns

The fall of 2018 saw the second annual Pandora Challenge: Music and Social Impact program at five universities across the United States. Participating students used Pandora’s Artist Marketing Platform (AMP) and data from Next Big Sound to harness the power of music, engage fans, support musicians, and launch Pandora Stories. At each university, a musical artist joined Real Industry and Pandora to bring awareness to a charitable organization of their choice through this challenge. We were honored to collaborate with Phora at the University of Miami, Jon Batiste at Carnegie Mellon University, Andrew McMahon at the University of Hartford, Bryce Vine at the University of Michigan, and the War On Drugs at New York University.

The program educates, empowers, inspires thousands of students for careers in music, media, marketing, and business. Students make a dent in the universe, while gaining the real-world experience and professional networks they need to secure future employment.
— Jay LeBoeuf, founder and executive director at Real Industry
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University of Miami

September 13th, 2018

Carnegie Mellon University

September 17th, 2018

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University of Hartford

September 20th, 2018

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University of Michigan

September 25th, 2018

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New York University

September 26th, 2018

On September 13, the program kicked off at University of Miami in partnership with chart-topping recording artist Phora. Participating students created a national music marketing and playlist campaign to support his social impact cause.

“We are very excited to participate in the Pandora Challenge: Music and Social Impact at the University of Miami Frost School of Music,” said Serona Elton, Director of the Music Business and Entertainment Industries Program at the University of Miami.  “It is very important that, as future leaders of the music business, our students understand not only how music can drive commerce, but also how music can drive social change.”

The University of Miami Pandora Challenge wrapped up on October 9th! Congratulations to the winning team!

Michelle Boursiquot - Music Business and Entertainment Industries - Class of 2019

Justin Pack - Motion Pictures - Class of 2019

Avery McGee - Music Business and Entertainment Industries - Class of 2019

Miles Cowans - Masters of Music Business and Entertainment Industries - Class of 2019

Isabella Leroy - Motion Pictures: Screenwriting Track - Class of 2020

Jordan Craft - Management and Marketing - Class of 2020

Courtney Hamilton - Business Marketing - Class of 2020

Timothy Thomas

In partnership with The Late Show with Stephen Colbert bandleader Jon Batiste, the next challenge was held at Carnegie Mellon University on September 17 in support of Sing For Hope and their mission to transform individuals and communities by leveraging the power of the arts to create a better world.

“Powering transformation through the arts is at the core of Sing for Hope's mission,” said Monica Yunus and Camille Zamora, Executive Directors and Founders of Sing for Hope. “That’s why we are proud to join our dear friend and Sing for Hope board member Jon Batiste to partner with Real Industry and Pandora, tapping the great minds at Carnegie Mellon University to amplify our message for a broad audience.”

“We're very excited to host the Pandora Challenge this year at Carnegie Mellon University,” said Lance LaDuke, Assistant Teaching Professor of Euphonium and Director of the Modern Musicking Lab at Carnegie Mellon University. “At CMU, we continually look for ways to bring together the best minds from across campus and expose them to real-world challenges and opportunities. The Pandora Challenge is a perfect fit. Our students will have a great chance to collaborate, innovate and launch a new initiative out into the world.”

Shane Killen - Vocal Performance - Class of 2022

Kyle Collins - Vocal Performance - Class of 2022

Lucy Altus - Vocal Performance - Class of 2022

Julia Timmons - Vocal Performance - Class of 2022

Olivia Gesualdi - Vocal Performance - Class of 2022

The University of Hartford challenge was held on September 20 with singer-songwriter Andrew McMahon in support of the Dear Jack Foundation. This non-profit serves to fight against adolescent and young adult cancer.

“The University of Hartford is thrilled to participate in the 2018 Real Industry Pandora Challenge. This event presents the real-world intersection of music, marketing and social advocacy to our students as an exercise that will better prepare them to enter the workforce career ready,” said Gabe Herman, Assistant Professor of Music Industry, University of Hartford. This is truly an educational experience that cannot be had any other way. Whatever their major, this challenge will provide our students a unique space to explore a whole new outlet for their skills, talents and abilities. The opportunities for innovative teaching and critical thinking are truly endless and we can’t wait to see our students grow from this collaboration.”

Sarah Watts - Music Management - Class of 2019

Gianna Bielenda - Music Management - Class of 2019

The University of Michigan Pandora Challenge took place on September 25 with breakout artist Bryce Vine and Barn Sanctuary in support of their mission to rescue, rehabilitate and care for farm animal refugees.

"We are so excited to host the Pandora Challenge at the University of Michigan. This challenge is an unprecedented opportunity to put our students inside a case study that showcases how high profile artists can actually cultivate social impact through their music,” said Jonathan Kuuskoski, Chair-- Department of Entrepreneurship and Leadership, Director-- EXCEL Lab, School of Theater, Music, and Dance, University of Michigan. “And the chance to work with rising star Bryce Vine to support a local organization like Barn Sanctuary is exactly the kind of experiential learning platform our students need as they develop their professional voices."

Andrew Reed - UX Design and Business - Class of 2020

Naman Gupta - Business Administration - Class of 2021

Tiana Colovos - Economics - Class of 2020

Sanjit Johri - Business - Class of 2022

Muskaan Bajoria - LSA Undecided - Class of 2021

At New York University on September 26, students in NYU Steinhardt’s Department of Music and Performing Arts Professions curated playlists, analyzed analytics, audience and fan engagement data, and worked with top industry mentors in partnership with musical artist The War on Drugs and the GRAMMY Music Education Coalition.

Carmen Lustik - Music Composition for Film and Multimedia - Class of 2021

Elizabeth Croteau - Music Composition for Songwriting and Production - Class of 2021

Akua Amponsah - Journalism Class of 2022

Emily Knesevitch - Music Business - Class of 2019

Aranyaka Verma - Music Business - Class of 2019

Paul Sergent - Music Business - Class of 2019

Stephanie Goldberg - Music Business - Class of 2019

Pandora has invested in helping artists connect with their fans at scale. The company introduced AMP in late 2014 and rolled out a full suite of self-serve marketing tools available to all artists on Pandora in 2016. In 2015, Pandora acquired Next Big Sound to help artists make insight-based decisions by aggregating data from across Pandora, social media, video platforms and other digital sources. To date, more than 15,000 artists are using AMP to make critical career decisions and more than 25,000 Artist Audio Messages have delivered over 1.8 billion impressions.

Real Industry was thrilled to collaborate with Pandora for the second year in a row. For more on the Pandora Challenge, click here: http://blog.pandora.com/us/pandora-real-industrys-second-annual-university-challenge/



Recap: An Evening with Real Industry 2018

November 8th, 2018 | An Evening with Real Industry | Great American Music Hall | San Francisco, CA

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On Thursday, November 8th, Real Industry hosted An Evening With Real Industry. This special fundraising event took place at San Francisco’s legendary Great American Music Hall. The event included invited executives, leaders, and special guests from the music, entertainment, and consumer electronics industry.

Through design challenge workshops taking place at universities across the U.S., as well as through an entrepreneurship program for university-based startups, Real Industry aims to provide students with the opportunities and resources that traditional classroom education systems lack.

By taking advantage of these programs, students are exposed to new career paths in industry, develop new skills, and rapidly expand their professional networks. As a non-profit, Real Industry would not be able to provide these programs and resources to over 1,000 university students a year without the support and generosity of donors.

The perennial venue of the Great American Music Hall provided the perfect complimentary background for a night dedicated to investing in future leaders, a pursuit always important, yet often understated. Guests attending An Evening with Real Industry heard from representatives of all the varied champion groups Real Industry holds in its network, including Real Industry founder and Executive Director Jay LeBoeuf, Real Industry board members Richard Kulavik and Marlene Scherer Stern, former Real Industry student Giordano Jacuzzi, and our partner UC Berkeley’s Julie McShane.

The refreshments and professional networking accompanying this event were added benefits to what was a night to remember in support of university students. Though An Evening With Real Industry is over, it’s always a good time to support the next generation of industry leaders.

To join the Real Industry community and aid in our mission to educate, inspire, and empower university students to thrive in the arts and technology industry, visit our donation page at donate.realindustry.org.

Thank you to our corporate sponsors for supporting 2018’s An Evening with Real Industry!!

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Real Industry and Turtle Beach Join Forces at the University of Michigan for Game Industry Night

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Game Industry Night

Presented by Turtle Beach & Real Industry

At educational non-profit Real Industry, we have the mission to educate, inspire, and empower university students to thrive in the arts and technology industry. To accomplish this, we like to collaborate with partner organizations that believe in the next generation of industry leaders just as much as we do. Joining forces with Turtle Beach for the Arbor eSports Game Industry Night at the University of Michigan was an exciting way for us to connect passionate students with an amazing and innovative company in the gaming industry.

We were thrilled to join Turtle Beach in Ann Arbor on Friday, October 26th at the Ross School of Business. Also in partnership for this event was the student organization Arbor eSports. This student-led club recognized the growing trend of eSports entertainment while also noticing a lack of opportunities for students to get involved. To fix this problem, Arbor eSports provides high quality events for its members while also expanding the eSports presence at the University of Michigan.

Before Game Industry night kicked off, University of Michigan alum and CEO of Turtle Beach Juergen Stark joined the Center for Entrepreneurship as the Entrepreneurial Hour (E-Hour) guest speaker. The Center for Entrepreneurship at U-M works tirelessly to create opportunities for students to meet and learn from entrepreneurial alumni like Mr. Stark.

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Kicking-off at 5:30 PM, students found a series of stations where they gamed on their own PCs while experiencing first-hand the different brands of PC Gaming Headsets. As they went through the various circuits, students worked with mentors from Turtle Beach to give insight on personal preferences, provide suggestions, share ratings, and leave comments on each of the models they try.

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After this experience, Turtle Beach will analyze and review the feedback to enhance and improve their gaming headsets. This is an exciting opportunity for students to contribute to the future of Turtle Beach products. With such a direct application to real-world business and technology concepts, this product-rich session provided students with hands-on insights that they can use as they explore future opportunities in the gaming industry. Plus, participants received an inside look on the daily life and culture of Turtle Beach and its employees.

The best way for students to learn about the product development process is to immerse themselves in it. At the evening event students receive hands-on experience with new products.
— Jay LeBoeuf, founder and Executive Director at Real Industry
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And if that wasn’t enough, all participants received a newly released Turtle Beach Elite Atlas PC Gaming Headset!

Game Industry night was packed with an awesome blend of learning and fun. To stay updated on all things Turtle Beach and learn more about the other innovation and design work going on in the exciting eSports and gaming space, check out Turtle Beach’s blog page.

Bose Challenge: Carnegie Mellon University

October 18th, 2018 | In partnership with Bose and Carnegie Mellon University | Pittsburgh, PA

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Bose Challenge: Carnegie Mellon University

October 18th, 2018

On October 18th over 100 Carnegie Mellon University students came together for a kickoff event in partnership with Real Industry and Bose. Students worked on interdisciplinary teams to gain real-world experience designing for AR, exploring how companies actually develop products, and developing their professional networks.

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After learning more about the challenge at the kick-off event, students broke into teams to start on their task. All student teams attending the 3 hour kickoff event received Bose hardware. Over the following 2 weeks, students used Bose hardware to explore a problem or opportunity, build something, and communicate the engineering and business values behind their accomplishments.

Our mission is educate, empower and inspire university students to succeed in industry. Our partnership with Bose and CMU allows us to provide hundreds of students with the hands-on experience, mentorship, and guidance they need to thrive!
— Jay LeBoeuf, founder and Executive Director of Real Industry.
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The winners of the Carnegie Mellon University Bose Challenge. designed an audio augmented reality medical assistant. Check out the video below for an explanation of their product.

Congratulations to the wining team!

Michael Rivera - PhD in Human-Computer Interaction '22

Ritu Parekh - MHCI '19

Rayna Allonce - Human-Computer Interaction '19

Siyan Zhao - PhD in Human-Computer Interaction '22

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Bose wants to empower students to learn about audio augmented reality and design meaningful experiences around it. Bose AR is a new audio augmented reality technology and platform that makes it possible to superimpose sound on top of the real world. With AR, novel experiences for music, communicating, learning, traveling, and more are possible.

Thank you to all of our student participants from Carnegie Mellon and to our partners at Bose!