Recap: 2018 Pandora Challenges

Pandora Partners with Real Industry for University Challenges across the U.S. to Launch Social Impact Campaigns

The fall of 2018 saw the second annual Pandora Challenge: Music and Social Impact program at five universities across the United States. Participating students used Pandora’s Artist Marketing Platform (AMP) and data from Next Big Sound to harness the power of music, engage fans, support musicians, and launch Hosted Mixtapes. At each university, a musical artist joined Real Industry and Pandora to bring awareness to a charitable organization of their choice through this challenge. We were honored to collaborate with Phora at the University of Miami, Jon Batiste at Carnegie Mellon University, Andrew McMahon at the University of Hartford, Bryce Vine at the University of Michigan, and the War On Drugs at New York University.

The program educates, empowers, inspires thousands of students for careers in music, media, marketing, and business. Students make a dent in the universe, while gaining the real-world experience and professional networks they need to secure future employment.
— Jay LeBoeuf, founder and executive director at Real Industry
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University of Miami

September 13th, 2018

Carnegie Mellon University

September 17th, 2018

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University of Hartford

September 20th, 2018

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University of Michigan

September 25th, 2018

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New York University

September 26th, 2018

On September 13, the program kicked off at University of Miami in partnership with chart-topping recording artist Phora. Participating students created a national music marketing and playlist campaign to support his social impact cause.

“We are very excited to participate in the Pandora Challenge: Music and Social Impact at the University of Miami Frost School of Music,” said Serona Elton, Director of the Music Business and Entertainment Industries Program at the University of Miami.  “It is very important that, as future leaders of the music business, our students understand not only how music can drive commerce, but also how music can drive social change.”

The University of Miami Pandora Challenge wrapped up on October 9th! Congratulations to the winning team!

Michelle Boursiquot - Music Business and Entertainment Industries - Class of 2019

Justin Pack - Motion Pictures - Class of 2019

Avery McGee - Music Business and Entertainment Industries - Class of 2019

Miles Cowans - Masters of Music Business and Entertainment Industries - Class of 2019

Isabella Leroy - Motion Pictures: Screenwriting Track - Class of 2020

Jordan Craft - Management and Marketing - Class of 2020

Courtney Hamilton - Business Marketing - Class of 2020

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In partnership with The Late Show with Stephen Colbert bandleader Jon Batiste, the next challenge was held at Carnegie Mellon University on September 17 in support of Sing For Hope and their mission to transform individuals and communities by leveraging the power of the arts to create a better world.

“Powering transformation through the arts is at the core of Sing for Hope's mission,” said Monica Yunus and Camille Zamora, Executive Directors and Founders of Sing for Hope. “That’s why we are proud to join our dear friend and Sing for Hope board member Jon Batiste to partner with Real Industry and Pandora, tapping the great minds at Carnegie Mellon University to amplify our message for a broad audience.”

“We're very excited to host the Pandora Challenge this year at Carnegie Mellon University,” said Lance LaDuke, Assistant Teaching Professor of Euphonium and Director of the Modern Musicking Lab at Carnegie Mellon University. “At CMU, we continually look for ways to bring together the best minds from across campus and expose them to real-world challenges and opportunities. The Pandora Challenge is a perfect fit. Our students will have a great chance to collaborate, innovate and launch a new initiative out into the world.”

Shane Killen - Vocal Performance - Class of 2022

Kyle Collins - Vocal Performance - Class of 2022

Lucy Altus - Vocal Performance - Class of 2022

Julia Timmons - Vocal Performance - Class of 2022

Olivia Gesualdi - Vocal Performance - Class of 2022

The University of Hartford challenge was held on September 20 with singer-songwriter Andrew McMahon in support of the Dear Jack Foundation. This non-profit serves to fight against adolescent and young adult cancer.

“The University of Hartford is thrilled to participate in the 2018 Real Industry Pandora Challenge. This event presents the real-world intersection of music, marketing and social advocacy to our students as an exercise that will better prepare them to enter the workforce career ready,” said Gabe Herman, Assistant Professor of Music Industry, University of Hartford. This is truly an educational experience that cannot be had any other way. Whatever their major, this challenge will provide our students a unique space to explore a whole new outlet for their skills, talents and abilities. The opportunities for innovative teaching and critical thinking are truly endless and we can’t wait to see our students grow from this collaboration.”

Sarah Watts - Music Management - Class of 2019

Gianna Bielenda - Music Management - Class of 2019

The University of Michigan Pandora Challenge took place on September 25 with breakout artist Bryce Vine and Barn Sanctuary in support of their mission to rescue, rehabilitate and care for farm animal refugees.

"We are so excited to host the Pandora Challenge at the University of Michigan. This challenge is an unprecedented opportunity to put our students inside a case study that showcases how high profile artists can actually cultivate social impact through their music,” said Jonathan Kuuskoski, Chair-- Department of Entrepreneurship and Leadership, Director-- EXCEL Lab, School of Theater, Music, and Dance, University of Michigan. “And the chance to work with rising star Bryce Vine to support a local organization like Barn Sanctuary is exactly the kind of experiential learning platform our students need as they develop their professional voices."

Andrew Reed - UX Design and Business - Class of 2020

Naman Gupta - Business Administration - Class of 2021

Tiana Colovos - Economics - Class of 2020

Sanjit Johri - Business - Class of 2022

Muskaan Bajoria - LSA Undecided - Class of 2021

At New York University on September 26, students in NYU Steinhardt’s Department of Music and Performing Arts Professions curated playlists, analyzed analytics, audience and fan engagement data, and worked with top industry mentors in partnership with musical artist The War on Drugs and the GRAMMY Music Education Coalition.

Carmen Lustik - Music Composition for Film and Multimedia - Class of 2021

Elizabeth Croteau - Music Composition for Songwriting and Production - Class of 2021

Akua Amponsah - Journalism Class of 2022

Emily Knesevitch - Music Business - Class of 2019

Aranyaka Verma - Music Business - Class of 2019

Paul Sergent - Music Business - Class of 2019

Stephanie Goldberg - Music Business - Class of 2019

Pandora has invested in helping artists connect with their fans at scale. The company introduced AMP in late 2014 and rolled out a full suite of self-serve marketing tools available to all artists on Pandora in 2016. In 2015, Pandora acquired Next Big Sound to help artists make insight-based decisions by aggregating data from across Pandora, social media, video platforms and other digital sources. To date, more than 15,000 artists are using AMP to make critical career decisions and more than 25,000 Artist Audio Messages have delivered over 1.8 billion impressions.

Real Industry was thrilled to collaborate with Pandora for the second year in a row. For more on the Pandora Challenge, click here: http://blog.pandora.com/us/pandora-real-industrys-second-annual-university-challenge/



Recap: An Evening with Real Industry 2018

November 8th, 2018 | An Evening with Real Industry | Great American Music Hall | San Francisco, CA

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On Thursday, November 8th, Real Industry hosted An Evening With Real Industry. This special fundraising event took place at San Francisco’s legendary Great American Music Hall. The event included invited executives, leaders, and special guests from the music, entertainment, and consumer electronics industry.

Through design challenge workshops taking place at universities across the U.S., as well as through an entrepreneurship program for university-based startups, Real Industry aims to provide students with the opportunities and resources that traditional classroom education systems lack.

By taking advantage of these programs, students are exposed to new career paths in industry, develop new skills, and rapidly expand their professional networks. As a non-profit, Real Industry would not be able to provide these programs and resources to over 1,000 university students a year without the support and generosity of donors.

The perennial venue of the Great American Music Hall provided the perfect complimentary background for a night dedicated to investing in future leaders, a pursuit always important, yet often understated. Guests attending An Evening with Real Industry heard from representatives of all the varied champion groups Real Industry holds in its network, including Real Industry founder and Executive Director Jay LeBoeuf, Real Industry board members Richard Kulavik and Marlene Scherer Stern, former Real Industry student Giordano Jacuzzi, and our partner UC Berkeley’s Julie McShane.

The refreshments and professional networking accompanying this event were added benefits to what was a night to remember in support of university students. Though An Evening With Real Industry is over, it’s always a good time to support the next generation of industry leaders.

To join the Real Industry community and aid in our mission to educate, inspire, and empower university students to thrive in the arts and technology industry, visit our donation page at donate.realindustry.org.

Thank you to our corporate sponsors for supporting 2018’s An Evening with Real Industry!

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Real Industry and Turtle Beach Join Forces at the University of Michigan for Game Industry Night

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Game Industry Night

Presented by Turtle Beach & Real Industry

At educational non-profit Real Industry, we have the mission to educate, inspire, and empower university students to thrive in the arts and technology industry. To accomplish this, we like to collaborate with partner organizations that believe in the next generation of industry leaders just as much as we do. Joining forces with Turtle Beach for the Arbor eSports Game Industry Night at the University of Michigan was an exciting way for us to connect passionate students with an amazing and innovative company in the gaming industry.

We were thrilled to join Turtle Beach in Ann Arbor on Friday, October 26th at the Ross School of Business. Also in partnership for this event was the student organization Arbor eSports. This student-led club recognized the growing trend of eSports entertainment while also noticing a lack of opportunities for students to get involved. To fix this problem, Arbor eSports provides high quality events for its members while also expanding the eSports presence at the University of Michigan.

Before Game Industry night kicked off, University of Michigan alum and CEO of Turtle Beach Juergen Stark joined the Center for Entrepreneurship as the Entrepreneurial Hour (E-Hour) guest speaker. The Center for Entrepreneurship at U-M works tirelessly to create opportunities for students to meet and learn from entrepreneurial alumni like Mr. Stark.

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Kicking-off at 5:30 PM, students found a series of stations where they gamed on their own PCs while experiencing first-hand the different brands of PC Gaming Headsets. As they went through the various circuits, students worked with mentors from Turtle Beach to give insight on personal preferences, provide suggestions, share ratings, and leave comments on each of the models they try.

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After this experience, Turtle Beach will analyze and review the feedback to enhance and improve their gaming headsets. This is an exciting opportunity for students to contribute to the future of Turtle Beach products. With such a direct application to real-world business and technology concepts, this product-rich session provided students with hands-on insights that they can use as they explore future opportunities in the gaming industry. Plus, participants received an inside look on the daily life and culture of Turtle Beach and its employees.

The best way for students to learn about the product development process is to immerse themselves in it. At the evening event students receive hands-on experience with new products.
— Jay LeBoeuf, founder and Executive Director at Real Industry
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And if that wasn’t enough, all participants received a newly released Turtle Beach Elite Atlas PC Gaming Headset!

Game Industry night was packed with an awesome blend of learning and fun. To stay updated on all things Turtle Beach and learn more about the other innovation and design work going on in the exciting eSports and gaming space, check out Turtle Beach’s blog page.

Bose Challenge: Carnegie Mellon University

October 18th, 2018 | In partnership with Bose and Carnegie Mellon University | Pittsburgh, PA

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Bose Challenge: Carnegie Mellon University

October 18th, 2018

On October 18th over 100 Carnegie Mellon University students came together for a kickoff event in partnership with Real Industry and Bose. Students worked interdisciplinary teams to gain real-world experience designing for AR, exploring how companies actually develop products, and developing their professional networks.

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After learning more about the challenge at the kick-off event, students broke into teams to start on their task. All student teams attending the 3 hour kickoff event received Bose hardware. Over the following 2 weeks, students used Bose hardware to explore a problem or opportunity, build something, and communicate the engineering and business values behind their accomplishments.

Our mission is educate, empower, and inspire university students to succeed in industry. Our partnership with Bose and CMU allows us to provide hundreds of students with the hands-on experience, mentorship, and guidance they need to thrive!
— Jay LeBoeuf, founder and Executive Director of Real Industry.
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The winners of the Carnegie Mellon University Bose Challenge. designed an audio augmented reality medical assistant. Check out the video below for an explanation of their product.

Congratulations to the wining team!

Michael Rivera - PhD in Human-Computer Interaction '22

Ritu Parekh - MHCI '19

Rayna Allonce - Human-Computer Interaction '19

Siyan Zhao - PhD in Human-Computer Interaction '22

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Bose wants to empower students to learn about audio augmented reality and design meaningful experiences around it. Bose AR is a new audio augmented reality technology and platform that makes it possible to superimpose sound on top of the real world. With AR, novel experiences for music, communicating, learning, traveling, and more are possible.

Thank you to all of our student participants from Carnegie Mellon and to our partners at Bose!

Bose Challenge: Massachusetts Institute of Technology

October 22nd, 2018 | In partnership with Bose and MIT | Boston, MA

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Bose Challenge: MIT

October 22nd, 2018

On October 22nd, over 100 MIT students came together for a kickoff event in partnership with Real Industry and Bose. Students worked interdisciplinary teams to gain real-world experience designing for AR, exploring how companies actually develop products, and developing their professional networks.

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Our mission is educate, empower, and inspire university students to succeed in industry. Our partnership with Bose and MIT allows us to provide hundreds of students with the hands-on experience, mentorship, and guidance they need to thrive!
— Jay LeBoeuf, founder and Executive Director of Real Industry.

After learning more about the challenge at the kick-off event, students broke into teams to start on their task. All student teams attending the 3 hour kickoff event received Bose hardware. Over the following 2 weeks, students used Bose hardware to explore a problem or opportunity, build something, and communicate the engineering and business values behind their accomplishments.

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Team Runner's High won the MIT Bose Challenge. Check out the video below for an explanation of their product.

Congratulations to the Runner’s High team:

Jooyeon Lee, Media Lab

Dominic Co, Architecture '19

Yasunori Toshimitsu, Mechanical Engineering '20

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Bose wants to empower students to learn about audio augmented reality and design meaningful experiences around it. Bose AR is a new audio augmented reality technology and platform that makes it possible to superimpose sound on top of the real world. With AR, novel experiences for music, communicating, learning, traveling, and more are possible.

Thank you to all of our student participants from MIT and to our partners at Bose!

Bose Challenge: University of California, Berkeley

October 16th, 2018 | In partnership with Bose and UC Berkeley | UC Berkeley, CA

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Bose Challenge:

UC Berkeley

October 16th, 2018

On October 16th, over 100 UC Berkeley students came together for a kickoff event in partnership with Real Industry and Bose. Students worked interdisciplinary teams to gain real-world experience designing for AR, exploring how companies actually develop products, and developing their professional networks.

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Our mission is educate, empower, and inspire university students to succeed in industry. Our partnership with Bose and UC Berkeley allows us to provide hundreds of students with the hands-on experience, mentorship, and guidance they need to thrive!
— Jay LeBoeuf, founder and Executive Director of Real Industry.

After learning more about the challenge at the kick-off event, students broke into teams to start on their task. All student teams attending the 3 hour kickoff event received Bose hardware. Over the following 2 weeks, students used Bose hardware to explore a problem or opportunity, build something, and communicate the engineering and business values behind their accomplishments.

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Bose wants to empower students to learn about audio augmented reality and design meaningful experiences around it. Bose AR is a new audio augmented reality technology and platform that makes it possible to superimpose sound on top of the real world. With AR, novel experiences for music, communicating, learning, traveling, and more are possible.

Team Nod n Talk won the UC Berkeley Bose Challenge. Check out the video below for an explanation of their product.

Congratulations to the Nod n Talk team:

Jovin Foo - MEng Mechanical Engineering, 2019

Bethany Lu - Mechanical Engineering, 2022

Kristjan Theodor Sigurdsson - MEng Mechanical Engineering, 2019

John Young - MEng Mechanical Engineering, 2019

Zining Wang - MEng Civil & Environmental Engineering, 2019

Thank you to all of our student participants from UC Berkeley, and our partners at the Fung Institute for Engineering Leadership.

Sonos Challenge: University of Washington

October 9th, 2018 | In partnership with Sonos and the University of Washington | University of Washington, Seattle

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Sonos Challenge:

University of Washington

October 9th, 2018

On Tuesday, October 9th, over 100 University of Washington students came together for a kickoff event in partnership with Real Industry and Sonos to answer this question: How do we design or build an experience that delivers the right sound, at the right moment, into people's lives?  The Real Industry team was thrilled to join Sonos in Seattle for the second year in a row.

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Last year, over 100 University of Washington students, with different and complementary levels of skill in digital signal processing, computer science, and machine learning, got together and shared a fine set of experiences. These students were able to apply the concepts that they learned in usual classroom and lab instruction. It was really nice to watch them experience the importance of their creativity in their work. Moreover, they were also able to bring some exciting new concepts back as future research and class projects.
— Professor Les Atlas, Signal Processing and Machine Learning Researcher, University of Washington

Smart speakers are transforming how we enjoy music, access information, and interact with our homes. Industry mentors from Sonos are facilitating a challenge in which university students design smart speaker experiences that improve the moments in our daily lives. Over the course of two weeks, students will use Sonos hardware and software to explore this prompt, build something, and communicate the engineering and business value behind their accomplishments.

I enjoyed the Real Industry-Sonos events last year in Boston and Seattle. For me, the fact that the students were exposed to a broad cross section of the development process, including ideation, product management, and design, as well as the actual coding, was particularly appealing. I’m excited to see what students do this year with our open developer platform.
— Matt Welch, Product Manager, Sonos
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Today’s university students are the future leaders of industry...By partnering with Sonos and the University of Washington, we’re able to give students unprecedented access to real-world challenges, technologies, and career opportunities.
— Jay LeBoeuf, founder and Executive Director of Real Industry

The Sonos Challenge empowers university students to get experience with technology and innovation in an industry they’re passionate about, all while receiving mentorship from professionals in the field. This partnership between Real Industry and Sonos provides students with opportunities they would not have otherwise accessed.

Team Feel.io won the UW Sonos Challenge. In their words: “Express and embrace your feelings, fill the room with your energy and your emotions with Feel.io & SONOS. Together, we deliver the right music, at the right moment, in….to your life. As soon as you say the magic wake-word: ”Feelio!” The embedded microphone will turn on and our artificial intelligence algorithm will listen to your humming, go through the music library in the cloud, and locate the particular song. At the same time, we identify songs with a similar vibe or in the same genre and play them back to you through your SONOS speaker. It is the best way to celebrate your current mood, discover and explore music.”

Congratulations to the Feel.io team: Xu Yan, Computer Science, Zoe Zou, Master in Science and Technology Innovation, Hal Zhang, Electrical Engineering, and Padraic Casserly, Technology Innovation, Bio-Chemistry. Check out their video below!

Sonos Challenge: Boston

October 4th, 2018 | In partnership with Sonos | Sonos Headquarters, Boston

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Today’s university students are the future leaders of industry...By partnering with Sonos and Boston-area universities, we’re able to give students unprecedented access to real-world challenges, technologies, and career opportunities.
— Jay LeBoeuf, founder and Executive Director of Real Industry

On Thursday, October 4th, students coming from universities across the Greater Boston Area came together for a kickoff event in partnership with Real Industry and Sonos to answer this question: How do we design or build an experience that delivers the right sound, at the right moment, into people's lives?  These students hailed from Tufts University, Northeastern University, Harvard University, Boston University, Boston College, Emerson College, Wellesley College, Berklee College of Music, University of Massachusetts Lowell, Clark University, and more.

Smart speakers are transforming how we enjoy music, access information, and interact with our homes. Industry mentors from Sonos are facilitating a challenge in which university students design smart speaker experiences that improve the moments in our daily lives. Over the course of two weeks, students will use Sonos hardware and software to explore this prompt, build something, and communicate the engineering and business value behind their accomplishments.

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I enjoyed the Real Industry-Sonos events last year in Boston and Seattle. For me, the fact that the students were exposed to a broad cross section of the development process, including ideation, product management, and design, as well as the actual coding, was particularly appealing. I’m excited to see what students do this year with our open developer platform.
— Matt Welch, Product Manager, Sonos

The Sonos Challenge empowers university students to get experience with technology and innovation in an industry they’re passionate about, all while receiving mentorship from professionals in the field. This partnership between Real Industry and Sonos provides students with opportunities they would not have otherwise accessed.

A team of 3 Tufts University students won the Boston Sonos Challenge. Chris Markus, Electrical Engineering  ‘20, Katie Elliott, EE ‘20, and Allie Lam, Applied Math/Music Technology ‘20, created OurSound, a group listening solution.

Their project was an integrated, collaborative music recommendation solution, built upon the Spotify and Sonos APIs. The app allows groups of listeners to enjoy a music playlist creating based on their shared listening preferences, easily controlled by intuitive controls, on a Sonos system.

The team received $1,200 in Sonos speakers and a chance to present their submissions to Sonos leaders.

A huge congrats to Chris, Katie, and Allie! Check out the OurSound video below.

New York University Pandora Challenge with The War on Drugs & GRAMMY™ Music Education Coalition

September 26th, 2018 | In partnership with The War on Drugs and the GRAMMY™ Music Education Coalition, presented with New York University #PandoraChallenge 

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The Real Industry Pandora Challenge events give students a look behind the curtain into real-world artist marketing technologies and scenarios. This is the type of work they can put on resumes during future internship and job searches.
— Heather Ellis, Manager, Artist Marketing at Pandora

On Wednesday, September 26th, New York University students came together for a kickoff event in partnership with The War on Drugs and the GRAMMY™ Music Education Coalition for the Pandora Challenge. The GRAMMY™ Music Education Coalition is a non-profit collective dedicated to building universal music education participation in elementary and secondary schools nationwide.

At this event, students formed teams to create music marketing and playlist campaigns to support the GRAMMY™ Music Education Coalition in positively impacting the lives of young people. This is the power of music and technology powering social impact.

The program educates, empowers, inspires thousands of students for careers in music, media, marketing, and business. Students make a dent in the universe, while gaining the real-world experience and professional networks they need to secure future employment.
— Jay LeBoeuf, Founder and Executive Director at Real Industry
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The assignment is to create, launch, market, and optimize playlists that drive awareness to the mission of GRAMMY™ Music Education Coalition. The playlists will include an introduction from The War on Drugs and student-created voice messages that educate listeners about the non-profit’s mission. The student teams have four weeks to grow their listenership and influence their audience to become activated in the conversation around the power of music in transforming lives and access to music resources for all.

The New York University Pandora Challenge wrapped up on October 24th! Congratulations to the winning teams!

The Comedown

Carmen Lustik - Music Composition for Film and Multimedia - Class of 2021

Elizabeth Croteau - Music Composition for Songwriting and Production - Class of 2021

Akua Amponsah - Journalism Class of 2022

Raised by Radio

Emily Knesevitch - Music Business - Class of 2019

Aranyaka Verma - Music Business - Class of 2019

Paul Sergent - Music Business - Class of 2019

Stephanie Goldberg - Music Business - Class of 2019

For more on the Pandora Challenges, check out Pandora’s article: http://blog.pandora.com/us/pandora-real-industrys-second-annual-university-challenge/

University of Michigan Pandora Challenge with Bryce Vine & Barn Sanctuary

September 25th, 2018 | In partnership with Bryce Vine and Barn Sanctuary, presented with the University of Michigan #PandoraChallenge 

We are so excited to host the Pandora Challenge: Music and Social Impact here at the University of Michigan. The Department of Entrepreneurship and Leadership (in the School of Music, Theatre & Dance) is committed to catalyzing pathways for passionate, creative students who believe in the potential for music to make the world better...the chance to work with rising star Bryce Vine to support a local organization like Barn Sanctuary is exactly the kind of experiential learning platform our students need as they develop their professional voices...all while applying the UM traditions of leadership, innovation, and social responsibility.
— Jonathan Kuuskoski, Chair, Department of Entrepreneurship and Leadership, Director, EXCEL Lab, School of Music, Theatre & Dance - University of Michigan

Photo Credit: Sam Goldin

On Tuesday, September 24th, Real Industry and Pandora took the Pandora Challenge:Music & Social Impact tour to Ann Arbor, Michigan! University of Michigan students came together for a kickoff event in partnership with Bryce Vine and Barn Sanctuary. Barn Sanctuary is a hands-on animal sanctuary dedicated to rescuing, rehabilitating and caring for farm animal refugees. This includes any animals that have been abused, abandoned, sentenced to death or are victims of natural disasters. Bryce grew up with Dan McKernan, the Founder and Executive Director of Barn Sanctuary, making this organization and program especially significant to him and everyone involved.

At this event, students formed teams to create music marketing and playlist campaigns to support Barn Sanctuary in it’s mission to better the lives of farm animal refugees. After receiving instruction from the Pandora team, students got to work on creating their campaigns.

The Real Industry Pandora Challenge events give students a look behind the curtain into real-world artist marketing technologies and scenarios. This is the type of work they can put on resumes during future internship and job searches.
— Heather Ellis, Manager, Artist Marketing at Pandora
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Photo Credit: Sam Goldin

The assignment is to create, launch, market, and optimize playlists that drives awareness to the Barn Sanctuary. The playlists will include an introduction from Bryce Vine and student-created voice messages that educate listeners about the non-profit’s mission. The student teams have three weeks to grow their listenership and influence their audience to become activated in the conversation around the power of music in transforming lives and access to music resources for all.

The University of Michigan Pandora Challenge wrapped up on October 16th! A big congratulations to the students on the winning team.

Andrew Reed - UX Design and Business - Class of 2020

Naman Gupta - Business Administration - Class of 2021

Tiana Colovos - Economics - Class of 2020

Sanjit Johri - Business - Class of 2022

Muskaan Bajoria - LSA Undecided - Class of 2021

On November 13, 2018, Pandora’s executive team invited the winner team for a half-day mentorship session with:

Tony Calzaretta, VP Listener Product & Design, Bill Crandall, VP Editorial Content, Shamal Ranasinghe, VP Catalog & Creator Product, Lauren Nagel, VP Executive Creative Director, Beckie Wood, VP Content Programming, Catalog & Insights and Heather Ellis, Manager, Artist Marketing.

In addition, Pandora shared the team’s winning playlists across its social media outlets.

For more on the Pandora Challenges, check out Pandora’s article: http://blog.pandora.com/us/pandora-real-industrys-second-annual-university-challenge/