Stanford Pandora Challenge with Common & Imagine Justice

On Thursday, April 19th about 100 Stanford students came together for a kickoff event in Partnership with Common and Imagine Justice to inspire young people to rally around the message and vision of Imagine Justice, focusing on Justice Reform, Community & Civic Engagement. 

The assignment is to create, launch, market, and optimize a national playlist that drives awareness of Imagine Justice. The playlists will include voice messages that educate listeners about one of the above messages. The students have five weeks to grow their listenership and influence their audience to become activated in the conversation around Justice Reform and Community and Civic Engagement. These students will be the first to use Pandora's new mixtape platform. 

Check back soon to experience the student's mixtapes and see how the challenge wraps up. 

Stanford Pandora Challenge (supporting Tegan and Sara)

May 19, 2017  |  In partnership with Pandora, Warner Bros Records, and the Tegan and Sara Foundation.

In this music business and marketing workshop, Stanford students used music, data, technology, and marketing to launch an initiative to make fans safer and more comfortable at live music events for members of the LGBTQ community, concluding the event with a pitch for a national social impact marketing campaign.

We partnered with Real Industry to expose the students to the Pandora Artist Marketing Tools; educate them on how to use them to run a marketing campaign for an artist; encourage them to think creatively about how to apply them to the specific use case with the Tegan and Sara Foundation.
— Anna Wilson, Senior Director, Marketing Programs & Operations, Pandora


Real Startup Ideation Day at Stanford University

February 11, 2017

This event was an opportunity for students to come and give their startup ideas some gas, some of which came in teams and with prototypes of their ideas. At Ideation Day, students got a taste of what it takes to join the Stanford Arts Intensive Next Stage: Real Startup in the upcoming Summer.

Solange Knowles and Melissa Harris-Perry Explore #BlackGirlMagic

October 27, 2016

Musician Solange Knowles and public scholar Melissa Harris-Perry took the stage at CEMEX Auditorium for an intimate conversation about the #BlackGirlMagic movement. The event was hosted by Stashimi and Microphone Check, a hip-hop podcast series, and was sponsored by the Institute for Diversity in the Arts (IDA) and Stanford Arts and Real Industry. The event also featured Ali Shaheed Muhammad and Frannie Kelley.

Stanford Design Challenge with Bose

October 23, 2016  |  In partnership with Bose.

Inspired by Bose's BOSEbuild, this one-day workshop had Stanford students design and build an interactive audio and science educational kit using headphones, earbuds, and custom software. They pitched their ideas to experienced product designers, engineers, and executives from Bose for a chance to win over $1,5000 in Bose headphones. Participants explored the science of hearing and audio technology, and created, recorded, and experienced 3D audio.

Bose has an active college intern program aimed at attracting engineering talent. Working with Real Industry allows us to show up on campus in unique and targeted ways that are more effective at finding the best students. And, most importantly, Bose is philosophically aligned with Real Industry’s goal of educating students about the challenges and opportunities of working in the audio industry.
— Neal Lackritz, Director of Technical Education, Bose
Engaging with students on campus is critical for any company wishing to enable a healthy pipeline of new talent. But to build a connection that is mutually beneficial to the students, faculty and the company is a challenge. Working with Real Industry helped give our interactions a great structure and enabled us to have a great engagement with students at Berkeley and Stanford.
— Lee Zamir, Director, BOSEbuild

Course: Careers in Media Technology

September - December, 2014/5/6  |  In partnership with Stanford University.

Careers in Media Technology explores how leading audio, music, and video technology companies, such as Pandora, Adobe, Sonos, Dolby, Gracenote, iZotope, and Avid bring products from idea to market. Students examine best practices, roles, day-to-day responsibilities, desired skillsets, and department/team function.

Online Course: Careers in Media Technology

September 2014  |  In partnership with Stanford University and Kadenze (Course Link).

In this course, students explored how leading audio, music, and video technology companies bring products from idea to market, and discovered their career options in the industry! In five 30- to 60-minute sessions, students gained insight into daily life at companies such as Adobe, Universal Audio, iZotope, and more, learning from professionals who design, engineer, manage, and market leading creative technologies. Students examined best practices and responsibilities of various industry roles and learned secrets in navigating the hiring process from hiring managers Students had their questions answered by our mentor network of creative tech experts and entrepreneurs, who were online to offer advice in AMA’s and one-on-one office hours.