Warner Bros Records

Stanford Pandora Challenge (supporting Tegan and Sara)

May 19, 2017  |  In partnership with Pandora, Warner Bros Records, and the Tegan and Sara Foundation.

In this music business and marketing workshop, Stanford students used music, data, technology, and marketing to launch an initiative to make fans safer and more comfortable at live music events for members of the LGBTQ community, concluding the event with a pitch for a national social impact marketing campaign.

We partnered with Real Industry to expose the students to the Pandora Artist Marketing Tools; educate them on how to use them to run a marketing campaign for an artist; encourage them to think creatively about how to apply them to the specific use case with the Tegan and Sara Foundation.
— Anna Wilson, Senior Director, Marketing Programs & Operations, Pandora