October 4, 2017, October 9, 2017, October 11, 2017, October 21, 2017 | In partnership with BloodPop®, USC Thornton Music Industry Program, Manchester Orchestra, 1 Million 4 Anna, and the MTSU Music Business program, Common, and the NYU Steinhardt Music Business Program, Jack Antonoff, The Ally Coalition, and the UMass Lowell Music Business and Recording Technology Programs

In 2017, Real Industry and Pandora empowered the next generation of media, music, and business leaders on a US campus tour. Over 1,200 students worked with major artists (Tegan and Sara, Common, Jack Antonoff, Manchester Orchestra, and BloodPop®) to support the artist’s Foundations (The Ally Coalition, Tegan and Sara Foundation, Common Ground Foundation, Make Yourself Foundation, 1 Million 4 Anna, Made of Music) Student’s applied their music and business skills towards real-world awareness and social impact campaigns for mental health, cancer research, helping students and musicians in underserved communities, and LGBT equality. Students had exclusive access to Pandora’s Artist Marketing Platform and real-world data provided by Pandora and Next Big Sound.

May 19, 2017 | In partnership with Pandora, Warner Bros Records, and the Tegan and Sara Foundation.

In this music business and marketing workshop, Stanford students used music, data, technology, and marketing to launch an initiative to make fans safer and more comfortable at live music events for members of the LGBTQ community, concluding the event with a pitch for a national social impact marketing campaign.

“We partnered with Real Industry to expose the students to the Pandora Artist Marketing Tools; educate them on how to use them to run a marketing campaign for an artist; encourage them to think creatively about how to apply them to the specific use case with the Tegan and Sara Foundation.”

— Anna Wilson, Senior Director, Marketing Programs & Operations, Pandora

Pandora Challenges 2017 In Review

Stanford Pandora Challenge (supporting Tegan and Sara)

Submissions