September 17th, 2018 | In partnership with Jon Batiste and Sing for Hope, presented with Carnegie Mellon University #PandoraChallenge
On Monday, September 17th, Carnegie Mellon University students came together for a kickoff event in partnership with Jon Batiste and charitable non-profit Sing for Hope for the Pandora Challenge. At this event, students formed teams to use the power of music to create social impact. Teams will create a music marketing and playlist campaign to support the support Sing for Hope in their mission to transform individuals and communities by leveraging the power of the arts to create a better world.
The assignment is to create, launch, market, and optimize playlists that drives awareness to Sing for Hope. The playlists will include an introduction from Jon Batiste and student-created voice messages that educate listeners about the non-profit’s mission. The student teams have three weeks to grow their listenership and influence their audience to become activated in the conversation around the power of music in transforming lives and access to music resources for all.
The Carnegie Mellon University Pandora Challenge wrapped up on October 7th! Congratulations to the winning student team!
Shane Killen - Vocal Performance - Class of 2022
Kyle Collins - Vocal Performance - Class of 2022
Lucy Altus - Vocal Performance - Class of 2022
Julia Timmons - Vocal Performance - Class of 2022
Olivia Gesualdi - Vocal Performance - Class of 2022
On November 13, 2018, Pandora’s executive team invited the winner team for a half-day mentorship session with:
Tony Calzaretta, VP Listener Product & Design, Bill Crandall, VP Editorial Content, Shamal Ranasinghe, VP Catalog & Creator Product, Lauren Nagel, VP Executive Creative Director, Beckie Wood, VP Content Programming, Catalog & Insights and Heather Ellis, Manager, Artist Marketing.
In addition, Pandora shared the team’s winning playlists across its social media outlets.
For more on the Pandora Challenges, check out Pandora’s article: http://blog.pandora.com/us/pandora-real-industrys-second-annual-university-challenge/