September 13th, 2018 | In partnership with Phora and Yours Truly, presented with University of Miami’s Frost School of Music #PandoraChallenge
On Thursday, September 13th, over 100 University of Miami students came together for a kickoff event in Partnership with Phora (Warner Bros. Records) and his social impact initiative Yours Truly to inspire young people to rally around the message and vision of Yours Truly.
The assignment is to create, launch, market, and optimize playlists that drives awareness of Phora’s foundation. The playlists will include an introduction from Phora and student-created voice messages that educate listeners about the mission of Yours Truly. The student teams have three weeks to grow their listenership and influence their audience to become activated in the conversation around mental health.
The University of Miami Pandora Challenge wrapped up on October 9th! Congratulations to the winning team!
Michelle Boursiquot - Music Business and Entertainment Industries - Class of 2019
Justin Pack - Motion Pictures - Class of 2019
Avery McGee - Music Business and Entertainment Industries - Class of 2019
Miles Cowans - Masters of Music Business and Entertainment Industries - Class of 2019
Isabella Leroy - Motion Pictures: Screenwriting Track - Class of 2020
Jordan Craft - Management and Marketing - Class of 2020
Courtney Hamilton - Business Marketing - Class of 2020
On November 13, 2018, Pandora’s executive team invited the winner team for a half-day mentorship session with:
Tony Calzaretta, VP Listener Product & Design, Bill Crandall, VP Editorial Content, Shamal Ranasinghe, VP Catalog & Creator Product, Lauren Nagel, VP Executive Creative Director, Beckie Wood, VP Content Programming, Catalog & Insights and Heather Ellis, Manager, Artist Marketing.
In addition, Pandora shared the team’s winning playlists across its social media outlets.
For more on the Pandora Challenges, check out Pandora’s article: http://blog.pandora.com/us/pandora-real-industrys-second-annual-university-challenge/