September 13th, 2018 | In partnership with Phora and Yours Truly, presented with University of Miami’s Frost School of Music #PandoraChallenge
On Thursday, September 13th, over 100 University of Miami students came together for a kickoff event in Partnership with Phora (Warner Bros. Records) and his social impact initiative Yours Truly to inspire young people to rally around the message and vision of Yours Truly.
The assignment is to create, launch, market, and optimize playlists that drives awareness of Phora’s foundation. The playlists will include an introduction from Phora and student-created voice messages that educate listeners about the mission of Yours Truly. The student teams have three weeks to grow their listenership and influence their audience to become activated in the conversation around mental health.
The University of Miami Pandora Challenge wraps up on October 9th! Stay tuned to see how these students make a positive impact with the power of technology and music.