New York University Pandora Challenge with The War on Drugs & GRAMMY™ Music Education Coalition

September 26th, 2018 | In partnership with The War on Drugs and the GRAMMY™ Music Education Coalition, presented with New York University #PandoraChallenge 

The Real Industry Pandora Challenge events give students a look behind the curtain into real-world artist marketing technologies and scenarios. This is the type of work they can put on resumes during future internship and job searches.
— Heather Ellis, Manager, Artist Marketing at Pandora

On Wednesday, September 26th, New York University students came together for a kickoff event in partnership with The War on Drugs and the GRAMMY™ Music Education Coalition for the Pandora Challenge. The GRAMMY™ Music Education Coalition is a non-profit collective dedicated to building universal music education participation in elementary and secondary schools nationwide.

At this event, students formed teams to create music marketing and playlist campaigns to support the GRAMMY™ Music Education Coalition in positively impacting the lives of young people. This is the power of music and technology powering social impact.

The program educates, empowers, inspires thousands of students for careers in music, media, marketing, and business. Students make a dent in the universe, while gaining the real-world experience and professional networks they need to secure future employment.
— Jay LeBoeuf, Founder and Executive Director at Real Industry

The assignment is to create, launch, market, and optimize playlists that drive awareness to the mission of GRAMMY™ Music Education Coalition. The playlists will include an introduction from The War on Drugs and student-created voice messages that educate listeners about the non-profit’s mission. The student teams have four weeks to grow their listenership and influence their audience to become activated in the conversation around the power of music in transforming lives and access to music resources for all.

The New York University Pandora Challenge wraps up on October 24th! Stay tuned to see how these students make a positive impact using the power of technology and music.