UC Berkeley

Bose Challenge: University of California, Berkeley

October 16th, 2018 | In partnership with Bose and UC Berkeley | UC Berkeley, CA


Bose Challenge:

UC Berkeley

October 16th, 2018

On October 16th, over 100 UC Berkeley students came together for a kickoff event in partnership with Real Industry and Bose. Students worked interdisciplinary teams to gain real-world experience designing for AR, exploring how companies actually develop products, and developing their professional networks.

Our mission is educate, empower, and inspire university students to succeed in industry. Our partnership with Bose and UC Berkeley allows us to provide hundreds of students with the hands-on experience, mentorship, and guidance they need to thrive!
— Jay LeBoeuf, founder and Executive Director of Real Industry.

After learning more about the challenge at the kick-off event, students broke into teams to start on their task. All student teams attending the 3 hour kickoff event received Bose hardware. Over the following 2 weeks, students used Bose hardware to explore a problem or opportunity, build something, and communicate the engineering and business values behind their accomplishments.


Bose wants to empower students to learn about audio augmented reality and design meaningful experiences around it. Bose AR is a new audio augmented reality technology and platform that makes it possible to superimpose sound on top of the real world. With AR, novel experiences for music, communicating, learning, traveling, and more are possible.

Participants had great things to share about their experience taking part in this challenge. Jessie Ying, Berkeley Master of Engineering, wrote a wonderful piece all about the challenge and included feedback from students. Bose Design Challenge: How might sound-based augmented reality improve our lives?

Team Nod n Talk won the UC Berkeley Bose Challenge. Check out the video below for an explanation of their product.

Congratulations to the Nod n Talk team:

Jovin Foo - MEng Mechanical Engineering, 2019

Bethany Lu - Mechanical Engineering, 2022

Kristjan Theodor Sigurdsson - MEng Mechanical Engineering, 2019

John Young - MEng Mechanical Engineering, 2019

Zining Wang - MEng Civil & Environmental Engineering, 2019

Thank you to all of our student participants from UC Berkeley, and our partners at the Fung Institute for Engineering Leadership.


The above winners of the UC Berkeley Bose Challenge went on to win The SXSW Augmented Reality Challenge!

Click here to read a student perspective on the Berkeley Design Challenge with Bose and Autodesk on October 22, 2016.

Create3D: 3D Printing Designathon

April 15, 2017

Real Industry was a proud sponsor and attendee of Create3D, UC Berkeley’s annual 3D printing designation. In this event, students were encouraged and mentored to developed a marketable product that motivates people to lead healthier lives. Students learned from mentors at companies such as Autodesk, Raise3D, and Turtle Beach.

Berkeley Design Challenge: Audio & Education

October 22, 2016  |  In partnership with Bose, Autodesk, and UC Berkeley’s Fung Institute for Engineering Leadership.

In our one day challenge, over 90 UC Berkeley students applied design thinking and real industry techniques to design, build, and market an interactive sound and science educational kit using headphones, earbuds, and custom software. Student teams pitched their ideas to experienced Bose and Autodesk leaders for prizes.

Bose has an active college intern program aimed at attracting engineering talent. Working with Real Industry allows us to show up on campus in unique and targeted ways that are more effective at finding the best students. And, most importantly, Bose is philosophically aligned with Real Industry’s goal of educating students about the challenges and opportunities of working in the audio industry.
— Neal Lackritz, Director of Technical Education, Bose
Engaging with students on campus is critical for any company wishing to enable a healthy pipeline of new talent. But to build a connection that is mutually beneficial to the students, faculty and the company is a challenge. Working with Real Industry helped give our interactions a great structure and enabled us to have a great engagement with students at Berkeley and Stanford.
— Lee Zamir, Director, BOSEbuild