Turtle Beach

Real Industry and Turtle Beach Join Forces at the University of Michigan for Game Industry Night


Game Industry Night

Presented by Turtle Beach & Real Industry

At educational non-profit Real Industry, we have the mission to educate, inspire, and empower university students to thrive in the arts and technology industry. To accomplish this, we like to collaborate with partner organizations that believe in the next generation of industry leaders just as much as we do. Joining forces with Turtle Beach for the Arbor eSports Game Industry Night at the University of Michigan was an exciting way for us to connect passionate students with an amazing and innovative company in the gaming industry.

We were thrilled to join Turtle Beach in Ann Arbor on Friday, October 26th at the Ross School of Business. Also in partnership for this event was the student organization Arbor eSports. This student-led club recognized the growing trend of eSports entertainment while also noticing a lack of opportunities for students to get involved. To fix this problem, Arbor eSports provides high quality events for its members while also expanding the eSports presence at the University of Michigan.

Before Game Industry night kicked off, University of Michigan alum and CEO of Turtle Beach Juergen Stark joined the Center for Entrepreneurship as the Entrepreneurial Hour (E-Hour) guest speaker. The Center for Entrepreneurship at U-M works tirelessly to create opportunities for students to meet and learn from entrepreneurial alumni like Mr. Stark.


Kicking-off at 5:30 PM, students found a series of stations where they gamed on their own PCs while experiencing first-hand the different brands of PC Gaming Headsets. As they went through the various circuits, students worked with mentors from Turtle Beach to give insight on personal preferences, provide suggestions, share ratings, and leave comments on each of the models they try.

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After this experience, Turtle Beach will analyze and review the feedback to enhance and improve their gaming headsets. This is an exciting opportunity for students to contribute to the future of Turtle Beach products. With such a direct application to real-world business and technology concepts, this product-rich session provided students with hands-on insights that they can use as they explore future opportunities in the gaming industry. Plus, participants received an inside look on the daily life and culture of Turtle Beach and its employees.

The best way for students to learn about the product development process is to immerse themselves in it. At the evening event students receive hands-on experience with new products.
— Jay LeBoeuf, founder and Executive Director at Real Industry

And if that wasn’t enough, all participants received a newly released Turtle Beach Elite Atlas PC Gaming Headset!

Game Industry night was packed with an awesome blend of learning and fun. To stay updated on all things Turtle Beach and learn more about the other innovation and design work going on in the exciting eSports and gaming space, check out Turtle Beach’s blog page.

McGill Tech Week Workshop

January 23, 2017  |  In partnership with LANDR and Turtle Beach.

In this workshop, students gained hands-on experience in applying marketing skills to the ever growing music, gaming, and entertainment technology industries through work on real-world product design challenges with executives from LANDR. This workshop enabled students to better translate their college-learned skills to a specific job, while teaching them about the opportunities available for them in the music, digital media, entertainment technology, and consumer electronics industries. This workshop gave students an insight into how marketing actually works and aided them in developing their professional network.

Real Industry x AES After Party

September 29, 2016  |  In partnership with AES.

The Real Industry x AES After Party included 375 amazing students and industry professionals during the Audio Engineering Society Convention. The party was sponsored by DTS, Native Instruments, Soundtoys, Stashimi, Interfacio, Turtle Beach, and LANDR, while the women's kick off event was proudly sponsored by Rafter Marsh, Focusrite Novation, Plugin Alliance, and Media Bridge Capital Advisors.

Real Industry: Live Silicon Valley (hosted at Knowles/Audience)

April 14, 2016  |  In partnership with Audio Engineering Society, LANDR, Turtle Beach, Sennheiser, Pixvana, Universal Audio, Stashimi, and Red Giant. Generously hosted by Knowles/Audience. 

This event was two-events-in-one — a hands-on interactive workshop limited to 100 top University students and early career professionals in the music and video technology industry, followed by a professional networking meet-up with over 150 leaders in the media technology industry. Students were mentored by top executives and leaders from Apple, Dolby, Turtle Beach, Sennheiser, Universal Audio, and more!

A huge thank you to Knowles / Audience Inc for hosting us!