November 16, 2016
In this session, Jay LeBoeuf, Executive Director of Real Industry, shared stories about how to make research more user-oriented and what the state of the music and audio technology industry is. Students evaluated their career options outside of the Knoll and gained an understanding of how leading audio companies take products from ideation to commercialization.
October 27, 2016
Musician Solange Knowles and public scholar Melissa Harris-Perry took the stage at CEMEX Auditorium for an intimate conversation about the #BlackGirlMagic movement. The event was hosted by Stashimi and Microphone Check, a hip-hop podcast series, and was sponsored by the Institute for Diversity in the Arts (IDA) and Stanford Arts and Real Industry. The event also featured Ali Shaheed Muhammad and Frannie Kelley.
October 23, 2016 | In partnership with Bose.
Inspired by Bose's BOSEbuild, this one-day workshop had Stanford students design and build an interactive audio and science educational kit using headphones, earbuds, and custom software. They pitched their ideas to experienced product designers, engineers, and executives from Bose for a chance to win over $1,5000 in Bose headphones. Participants explored the science of hearing and audio technology, and created, recorded, and experienced 3D audio.
“Bose has an active college intern program aimed at attracting engineering talent. Working with Real Industry allows us to show up on campus in unique and targeted ways that are more effective at finding the best students. And, most importantly, Bose is philosophically aligned with Real Industry’s goal of educating students about the challenges and opportunities of working in the audio industry.”
“Engaging with students on campus is critical for any company wishing to enable a healthy pipeline of new talent. But to build a connection that is mutually beneficial to the students, faculty and the company is a challenge. Working with Real Industry helped give our interactions a great structure and enabled us to have a great engagement with students at Berkeley and Stanford.”
October 22, 2016 | In partnership with Bose, Autodesk, and UC Berkeley’s Fung Institute for Engineering Leadership.
In our one day challenge, over 90 UC Berkeley students applied design thinking and real industry techniques to design, build, and market an interactive sound and science educational kit using headphones, earbuds, and custom software. Student teams pitched their ideas to experienced Bose and Autodesk leaders for prizes.
“Bose has an active college intern program aimed at attracting engineering talent. Working with Real Industry allows us to show up on campus in unique and targeted ways that are more effective at finding the best students. And, most importantly, Bose is philosophically aligned with Real Industry’s goal of educating students about the challenges and opportunities of working in the audio industry.”
“Engaging with students on campus is critical for any company wishing to enable a healthy pipeline of new talent. But to build a connection that is mutually beneficial to the students, faculty and the company is a challenge. Working with Real Industry helped give our interactions a great structure and enabled us to have a great engagement with students at Berkeley and Stanford.”
October 18, 2016
This workshop was a hands-on crash course in applying skills in audio engineering, design, business, and engineering to the ever-growing music and digital media technology industry. Master's and PhD students studying at Georgia Tech's Center for Music Technology worked in teams to design a mobile app for headphones that showcases 3D immersive sound, testing and taking inspiration from DTS' (now XPERI) technology and their Z+ mobile apps.
The winning entry, submitted by Charles Shin & Prashant Toteja.
October 6-18, 2016 | In partnership with Pandora, Next Big Sound, and Daniel Passino.
The Pandora Challenge was a weeklong design challenge open to all University of Michigan students that included 3 activities: a kick-off event (225 students), appearances in Center for Entrepreneurship classes/workshops (500 students), and a 1 week online design challenge competition (95 students). These activities served University of Michigan students interested in entrepreneurship and innovation within the digital media, music, and entertainment technology industries. The winning team got an all expenses-paid trip to New York City to meet with executives at Pandora and Next Big Sound.
The challenge was announced with a 90 minute high-profile event featuring Mike Herring (President and CFO, Pandora) and a live performance by The Voice contestant and U-M student Daniel Passino.
“Partnering with Real Industry enabled our students to engage with key industry leaders and dive-into trends they only hear about in our classrooms. We are frequently approached with partnering opportunities and Real Industry has proved itself to be among the most effective organizations we have engaged. From the initial connection to the execution of our executive event, Jay and his team consistently demonstrated collaboration and professionalism. The partnership with Real Industry provided a real ‘value-add’ for our students via a coveted opportunity to learn how one of their favorite companies operated in the ‘real-world’.”
Panelists presented to 425 students at the University of Michigan's flagship entrepreneurship course, later continuing the conversation in smaller workshops and 1-on-1 meetings with 40 students. The panelists included:
Jay Troop, Head of Analytics, Next Big Sound and Pandora
Justin Evans, Founder and Chief Creative Officer, LANDR
Mike Jbara, U-M Engineering Alumni & CEO, MQA Ltd.
Jay LeBoeuf, Real Industry, iZotope, Avid, Stanford lecturer, startup advisor
Using a custom-configured online portal, students browsed Next Big Sound insights, articles, and Pandora AMP data on Daniel Passino. 39 students submitted entries.
The challenge was to design a go-to-market plan for the next phase of Daniel Passino's career. Students were told to leverage all available artist data, trends, and reports provided by Pandora and integrate the latest technological advances and opportunities in their strategies. We asked participants to embrace innovative music distribution strategies, new products and partnerships, data science, events, branding, sponsorship opportunities, digital marketing platforms, and growth hacking strategies.
Questions to address included:
September 29, 2016 | In partnership with AES.
The Real Industry x AES After Party included 375 amazing students and industry professionals during the Audio Engineering Society Convention. The party was sponsored by DTS, Native Instruments, Soundtoys, Stashimi, Interfacio, Turtle Beach, and LANDR, while the women's kick off event was proudly sponsored by Rafter Marsh, Focusrite Novation, Plugin Alliance, and Media Bridge Capital Advisors.
September 2, 5, 8, 2016 | In partnership with JMC Academy and UTS Sydney (Sydney event only)
Jay LeBoeuf presented an immersive and interactive workshop on the inner practices of high-level media technology companies, offering guidance for potential career paths in media technology industries. This workshop was split into 3 different events, in Sydney, Brisbane, and Melbourne.
August 5th, 2016
30 students in computer science, electrical engineering, and music were immersed in a full-day workshop. 30 students — across computer science, electrical engineering, and music — worked in teams of 4 to commercialize a new pair of wireless ear buds. Participants were mentored by a team of 9 industry professionals. Each sprint was a hands-on workshop targeting a role that is critical to bringing a music information retrieval or media technology product to market. Participants created the product, technology, and commercialization plans for a new pair of always-listening, wireless Internet-connected earbuds!
Derek Tingle, MIR Engineer, SoundCloud
Jean-Baptiste Rolland, Research Software Developer, Steinberg Media Technologies GmbH
Keith Martin, Manager, Algorithms & Cloud Experiences, Bose
Leigh Smith, Software Engineer, LANDR
Quincy Hunt, Developer - Amazon Music, Amazon
Stacey Messier, Creative Strategist, iZotope
Stephanie Sajeski-Franquie, Director of Marketing, Sajeski-Franquie Household
Stephen Hempton, Director of Hardware Products, ROLI
Steve Tjoa, Engineer, Researcher, Consultant, Stanford University
Winter 2016 | In partnership with Worcester Polytechnic Institute.
In this 8-week course, students learned how music technology companies develop products, address market needs, work in teams, create production-grade code, and design user interfaces and experiences. Our students developed an understanding of how music technology companies are structured and what they are looking for in future employees. Each week, we had a professional from the music technology industry visit the class to share their expertise on the topic in question. Ultimately, students used this knowledge to envision, develop, and deliver a product that addresses real-world needs.
